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Serra Toyota Of Decatur

Decatur, AL·6 verified quotes*

Nov 28, 2025Dec 8, 2025· Score updated Apr 10, 2026

D
65/100
Add-on Rate
83%of quotes

Avg $918 when present

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Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

0d125d250d375d500d$20k$37k$54k$71k$89kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
60
Add-on Behavior (30%)
40
Price Accuracy (30%)
100
Data Quality (10%)
50
  • Doc fee ($899) is slightly above AL average ($772)
  • Average dealer add-ons of $918 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$899
AL avg$772
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

2 vehicle transactions6 individual quotes

2026 Toyota CAMRY

4D SEDAN HYBRID XLENew3 quotes
$40,800
$899doc fee$1,197add-onsSaved $3,146
View 3 Quotes →

2025 Toyota RAV4

4D WAGON XLE 2WD3 quotes
$34,067
$899doc fee$499add-onsSaved $516
View 3 Quotes →

Most Common Add-ons

1
protection planavg $499
5 quotes
2
paint protectionavg $249
3 quotes
3
floor matsavg $449
3 quotes

Frequently Asked Questions

What is Serra Toyota Of Decatur's doc fee?

Serra Toyota Of Decatur charges a typical documentation fee of $899. The AL average is $499. This is based on 6 verified OTD quotes in our database.

Does Serra Toyota Of Decatur add mandatory add-ons?

Serra Toyota Of Decatur adds an average of $765 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Serra Toyota Of Decatur a good dealer?

Serra Toyota Of Decatur has a transparency score of 65/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price
Doc fee ($899) is well above average ($499)
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Tips for Serra Toyota Of Decatur

  • Doc fee is $499 above national average. Ask if they'll match competitors or reduce it.
  • Expect ~$765 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps fees very low.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.