Best Toyota Dealerships in Alabama, Ranked by CarEdge Data
Key Takeaways
- Top 14 Toyota dealers in Alabama, ranked using verified out-the-door quotes — not Google star ratings.
- Toyota Of Dothan (Dothan) is the highest-graded Toyota dealer in Alabama.
- Eastern Shore Toyota (Daphne) earns the lowest grade among ranked dealers — verified data shows below-average transparency across 6 quotes.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Alabama. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Toyota dealer in Alabama with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
Last updated October 1, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
The Best Toyota Dealers in Alabama
The best Toyota dealer in Alabama by verified out-the-door price data is Toyota Of Dothan (Dothan, AL): A grade, 100/100 across 12 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Limbaugh Toyota (Birmingham), A grade, 98/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
- Springhill Toyota (Mobile), A grade, 98/100 across 4 verified quotes, with no dealer add-ons in any verified quote.
Full ranking, fees and add-on data for every graded dealer are below.
Top 14 Toyota Dealers in Alabama
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Toyota Of Dothan
Grade: A · Score: 100/100 · Dothan, AL
Toyota Of Dothan is the top-graded Toyota dealer in Alabama by verified data — A grade, 100/100, based on 12 verified OTD quotes.
- Doc fee: $599 — below the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#2 — Limbaugh Toyota
Grade: A · Score: 98/100 · Birmingham, AL
Limbaugh Toyota adds zero dealer add-ons in any verified quote — rare for an A-grade Toyota dealer.
- Doc fee: $798 — above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#3 — Springhill Toyota
Grade: A · Score: 98/100 · Mobile, AL
Springhill Toyota quotes prices within 0.8% of the advertised listing — one of the cleanest pricing patterns on this list.
- Doc fee: $795 — above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#4 — Tuscaloosa Toyota
Grade: A · Score: 95/100 · Tuscaloosa, AL
Not one verified quote from Tuscaloosa Toyota carried a dealer add-on — a clean record at the A grade.
- Doc fee: $899 — well above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#5 — Sand Mountain Toyota
Grade: A · Score: 94/100 · Albertville, AL
Sand Mountain Toyota keeps add-ons on just 20% of verified quotes — light for an A-grade dealer.
- Doc fee: $689 — below the AL average of $720
- Add-ons: 20% of quotes, avg $46
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#6 — Toyota Of Montgomery
Grade: A · Score: 91/100 · Montgomery, AL
Toyota Of Montgomery adds zero dealer add-ons in any verified quote — rare for an A-grade Toyota dealer.
- Doc fee: $995 — well above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 18
See full review & verified quotes →
#7 — Hoover Toyota
Grade: B · Score: 89/100 · Hoover, AL
Hoover Toyota quoted prices 2.6% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $999 — well above the AL average of $720
- Add-ons: 13% of quotes, avg $123
- Listing accuracy: 2.6% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#8 — Serra Toyota
Grade: B · Score: 89/100 · Birmingham, AL
Verified quotes from Serra Toyota came in 3.2% under the advertised listing.
- Doc fee: $995 — well above the AL average of $720
- Add-ons: 11% of quotes, avg $111
- Listing accuracy: 3.2% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#9 — High Country Toyota
Grade: B · Score: 84/100 · Scottsboro, AL
High Country Toyota holds the B grade across 20 verified OTD quotes — a substantial sample size.
- Doc fee: $898 — well above the AL average of $720
- Add-ons: 10% of quotes, avg $125
- Listing accuracy: 1.8% above the advertised listing
- Verified quotes: 20
See full review & verified quotes →
#10 — Bill Penney Toyota
Grade: B · Score: 81/100 · Huntsville, AL
Bill Penney Toyota holds the B grade across 25 verified OTD quotes — a substantial sample size.
- Doc fee: $998 — well above the AL average of $720
- Add-ons: 8% of quotes, avg $99
- Listing accuracy: 1.2% below the advertised listing
- Verified quotes: 25
See full review & verified quotes →
#11 — Bill Penney Toyota Jasper
Grade: C · Score: 78/100 · Jasper, AL
Bill Penney Toyota Jasper quotes prices 8.5% above the advertised listing — the widest gap on this list. Anchor to the OTD, not the sticker.
- Doc fee: $998 — well above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: 8.5% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#12 — Serra Toyota Of Decatur
Grade: C · Score: 77/100 · Decatur, AL
Serra Toyota Of Decatur grades a C — add-ons appear on 83% of verified quotes, averaging $532. Ask for an itemized OTD before signing.
- Doc fee: $899 — well above the AL average of $720
- Add-ons: 83% of quotes, avg $532
- Listing accuracy: 2.1% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#13 — Bondy’s Toyota
Grade: D · Score: 60/100 · Enterprise, AL
Bondy’s Toyota grades a D at 60/100 across 6 verified quotes — the lowest on this list. Get a written OTD and compare before you commit.
- Doc fee: Not available
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.0% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#14 — Eastern Shore Toyota
Grade: D · Score: 60/100 · Daphne, AL
Eastern Shore Toyota grades a D at 60/100 across 6 verified quotes — the lowest on this list. Get a written OTD and compare before you commit.
- Doc fee: Not available
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Toyota Dealers by Metro in Alabama
Shopping a specific city? These metro-level rankings drill into Toyota dealers near each major Alabama market:
Alabama Toyota Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Toyota Of Dothan | Dothan | A | 100 | $599 | $0 | 12 |
| 2 | Limbaugh Toyota | Birmingham | A | 98 | $798 | $0 | 5 |
| 3 | Springhill Toyota | Mobile | A | 98 | $795 | $0 | 4 |
| 4 | Tuscaloosa Toyota | Tuscaloosa | A | 95 | $899 | $0 | 4 |
| 5 | Sand Mountain Toyota | Albertville | A | 94 | $689 | $46 | 5 |
| 6 | Toyota Of Montgomery | Montgomery | A | 91 | $995 | $0 | 18 |
| 7 | Hoover Toyota | Hoover | B | 89 | $999 | $123 | 16 |
| 8 | Serra Toyota | Birmingham | B | 89 | $995 | $111 | 9 |
| 9 | High Country Toyota | Scottsboro | B | 84 | $898 | $125 | 20 |
| 10 | Bill Penney Toyota | Huntsville | B | 81 | $998 | $99 | 25 |
| 11 | Bill Penney Toyota Jasper | Jasper | C | 78 | $998 | $0 | 5 |
| 12 | Serra Toyota Of Decatur | Decatur | C | 77 | $899 | $532 | 6 |
| 13 | Bondy’s Toyota | Enterprise | D | 60 | — | $0 | 6 |
| 14 | Eastern Shore Toyota | Daphne | D | 60 | — | $0 | 6 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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