Dealer Reviews

Best Toyota Dealerships in New Jersey, Ranked by CarEdge Data

ZS
Zach Shefska
9 min read

Key Takeaways

  • Top 16 Toyota dealers in New Jersey, ranked using verified out-the-door quotes — not Google star ratings.
  • Hudson Toyota (Jersey City) is the highest-graded Toyota dealer in New Jersey.
  • Paul Miller Toyota Of West Caldwell (Parsippany-Troy Hills) earns the lowest grade among ranked dealers — add-ons appear on 100% of verified quotes, averaging $598.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across New Jersey. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded every Toyota dealer in New Jersey with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 16 Toyota Dealers in New Jersey

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Hudson Toyota

Grade: A · Score: 100/100 · Jersey City, NJ

Hudson Toyota is the top-graded Toyota dealer in New Jersey by verified data — A grade, 100/100, based on 4 verified OTD quotes.

  • Doc fee: $699 — below the NJ average of $726
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.8% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#2 — Towne Toyota

Grade: A · Score: 97/100 · Roxbury Township, NJ

Towne Toyota keeps add-ons on just 11% of verified quotes — light for an A-grade dealer.

  • Doc fee: $532 — well below the NJ average of $726
  • Add-ons: 11% of quotes, avg $27
  • Listing accuracy: 1.4% below the advertised listing
  • Verified quotes: 19

See full review & verified quotes →

#3 — Gateway Toyota

Grade: A · Score: 96/100 · Toms River, NJ

Gateway Toyota quotes prices within 0.0% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $699 — below the NJ average of $726
  • Add-ons: 25% of quotes, avg $413
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#4 — Holman Toyota

Grade: A · Score: 93/100 · Mount Laurel Township, NJ

What Holman Toyota advertises is what its verified quotes show — within 0.6% of listing.

  • Doc fee: $749 — above the NJ average of $726
  • Add-ons: 33% of quotes, avg $257
  • Listing accuracy: 0.6% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#5 — Dch Brunswick Toyota

Grade: B · Score: 89/100 · North Brunswick Township, NJ

Add-ons showed on only 17% of Dch Brunswick Toyota’s verified quotes — restrained by segment standards.

  • Doc fee: $671 — below the NJ average of $726
  • Add-ons: 17% of quotes, avg $211
  • Listing accuracy: 0.9% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#6 — Toyota Of Hackensack

Grade: B · Score: 88/100 · Hackensack, NJ

Toyota Of Hackensack quotes prices within 0.3% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $550 — well below the NJ average of $726
  • Add-ons: 62% of quotes, avg $368
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

#7 — Team Toyota Of Princeton

Grade: B · Score: 80/100 · Lawrence Township, NJ

What Team Toyota Of Princeton advertises is what its verified quotes show — within 0.8% of listing.

  • Doc fee: $449 — well below the NJ average of $726
  • Add-ons: 100% of quotes, avg $469
  • Listing accuracy: 0.8% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#8 — Toyota Of Morristown

Grade: C · Score: 79/100 · Morristown, NJ

Toyota Of Morristown grades a C — add-ons appear on 71% of verified quotes, averaging $711. Ask for an itemized OTD before signing.

  • Doc fee: $895 — well above the NJ average of $726
  • Add-ons: 71% of quotes, avg $711
  • Listing accuracy: 1.9% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#9 — Fred Beans Toyota

Grade: C · Score: 79/100 · Flemington, NJ

Fred Beans Toyota grades a C — add-ons appear on 100% of verified quotes, averaging $1,247. Ask for an itemized OTD before signing.

  • Doc fee: $594 — below the NJ average of $726
  • Add-ons: 100% of quotes, avg $1,247
  • Listing accuracy: 4.2% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#10 — East Coast Toyota

Grade: C · Score: 77/100 · Wood-Ridge, NJ

East Coast Toyota grades a C — add-ons appear on 83% of verified quotes, averaging $1,812. Ask for an itemized OTD before signing.

  • Doc fee: $500 — well below the NJ average of $726
  • Add-ons: 83% of quotes, avg $1,812
  • Listing accuracy: 2.9% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#11 — Empire Toyota Of Green Brook

Grade: C · Score: 77/100 · Green Brook Township, NJ

Empire Toyota Of Green Brook grades a C — add-ons appear on 50% of verified quotes, averaging $239. Ask for an itemized OTD before signing.

  • Doc fee: $872 — well above the NJ average of $726
  • Add-ons: 50% of quotes, avg $239
  • Listing accuracy: 6.8% above the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#12 — Toyota Of Runnemede

Grade: C · Score: 76/100 · Runnemede, NJ

Toyota Of Runnemede grades a C — add-ons appear on 86% of verified quotes, averaging $1,403. Ask for an itemized OTD before signing.

  • Doc fee: $499 — well below the NJ average of $726
  • Add-ons: 86% of quotes, avg $1,403
  • Listing accuracy: 4.2% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#13 — Sansone Toyota

Grade: C · Score: 74/100 · Woodbridge Township, NJ

Sansone Toyota grades a C — add-ons appear on 100% of verified quotes, averaging $841. Ask for an itemized OTD before signing.

  • Doc fee: $899 — well above the NJ average of $726
  • Add-ons: 100% of quotes, avg $841
  • Listing accuracy: 2.3% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#14 — Toyota World Of Clinton

Grade: C · Score: 72/100 · Clinton, NJ

Toyota World Of Clinton grades a C — add-ons appear on 100% of verified quotes, averaging $349. Ask for an itemized OTD before signing.

  • Doc fee: $999 — well above the NJ average of $726
  • Add-ons: 100% of quotes, avg $349
  • Listing accuracy: 1.7% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#15 — Toyota Of Vineland

Grade: C · Score: 70/100 · Vineland, NJ

Toyota Of Vineland grades a C — add-ons appear on 100% of verified quotes, averaging $16,000. Ask for an itemized OTD before signing.

  • Doc fee: $549 — well below the NJ average of $726
  • Add-ons: 100% of quotes, avg $16,000
  • Listing accuracy: 1.7% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#16 — Paul Miller Toyota Of West Caldwell

Grade: F · Score: 60/100 · Parsippany-Troy Hills, NJ

Paul Miller Toyota Of West Caldwell is the lowest-graded Toyota dealer in New Jersey by verified data. Add-ons appear on 100% of verified quotes, averaging $598. Bring data and be ready to walk.

  • Doc fee: $932 — well above the NJ average of $726
  • Add-ons: 100% of quotes, avg $598
  • Listing accuracy: Not available
  • Verified quotes: 13

See full review & verified quotes →

New Jersey Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Hudson ToyotaJersey CityA100$699$04
2Towne ToyotaRoxbury TownshipA97$532$2719
3Gateway ToyotaToms RiverA96$699$41312
4Holman ToyotaMount Laurel TownshipA93$749$2576
5Dch Brunswick ToyotaNorth Brunswick TownshipB89$671$2116
6Toyota Of HackensackHackensackB88$550$36813
7Team Toyota Of PrincetonLawrence TownshipB80$449$4696
8Toyota Of MorristownMorristownC79$895$7117
9Fred Beans ToyotaFlemingtonC79$594$1,2476
10East Coast ToyotaWood-RidgeC77$500$1,8126
11Empire Toyota Of Green BrookGreen Brook TownshipC77$872$23910
12Toyota Of RunnemedeRunnemedeC76$499$1,4037
13Sansone ToyotaWoodbridge TownshipC74$899$8414
14Toyota World Of ClintonClintonC72$999$3496
15Toyota Of VinelandVinelandC70$549$16,0005
16Paul Miller Toyota Of West CaldwellParsippany-Troy HillsF60$932$59813

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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