C
70–79 · Average

Transparency Verdict

Capital Ford earns a C.

Negotiate. Hard.

Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.

Strong confidence — based on 22 verified out-the-door quotes and 1 tracked negotiation · Carson City, NV
Collected Aug 2, 2025Apr 30, 2026 · Updated May 27, 2026

Location

Carson City, NV

2 rated dealers within 30 miles · Open full map →

The full story

Why Capital Ford earned this grade

Between August 2025 and April 2026, CarEdge negotiated or logged 22 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

1 thing

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

2 things

Doc fee is slightly padded

$799 is $175 above the NV average of $624. Not outrageous, but worth questioning.

TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.

Add-ons are baked into almost every deal

91% of quotes include dealer add-ons, averaging $739. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.

22 verified OTD quotes from Capital Ford

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

17 vehicle transactions22 individual quotes

2023 Ford Bronco Sport

$30,264
$799doc fee$699add-ons
View Quote →

2023 Ford Bronco Sport

$30,264
$799doc fee$699add-ons
View Quote →

2026 Ford F-150

$77,608
$799doc fee$849add-ons
View Quote →

2025 Ford Bronco

Convertible
$46,761
$799doc fee$849add-ons
View Quote →

2025 Ford F-150

New
$90,472
$799doc fee$849add-ons
View Quote →

2025 Ford F-150

Crew Cab PickupNew
$70,586
$899doc fee$797add-ons
View Quote →

2025 Ford F-150

Crew Cab Pickup
$66,024
$299doc feeNo add-ons
View Quote →

2025 Ford Bronco

Convertible
$49,645
$799doc fee$599add-ons
View Quote →

2025 Ford F-150

$68,352
$799doc fee$599add-ons
View Quote →

2025 Ford F-150

Crew Cab Pickup
$86,161
$799doc fee$699add-ons
View Quote →

Most Common Add-ons

1
accessoriesavg $690
11 quotes
2
protection planavg $813
7 quotes
3
paint protectionavg $797
1 quote
4
theft protectionavg $699
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Capital Ford

  • Doc fee is $399 above national average. Ask if they'll match competitors or reduce it.
  • Expect ~$672 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 22 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Nearby Rated Dealers

These dealers near Carson City have transparency scores based on verified pricing data.

Frequently Asked Questions

What is Capital Ford's doc fee?

Capital Ford charges a typical documentation fee of $799. The NV average is $624. This is based on 22 verified OTD quotes in our database.

Does Capital Ford add mandatory add-ons?

Capital Ford adds an average of $672 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Capital Ford a good dealer?

Capital Ford has a transparency score of 75.4/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 22 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Capital Ford in Carson City, NV, that has meant 22 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
83
Add-on Behavior (30%)
36
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$799
NV avg$624
National avg$400

Pulled 22 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

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CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.