CarEdge

Icon Motors Llc

Janesville, WI·3 verified quotes*

Nov 12, 2025Nov 13, 2025· Score updated Apr 7, 2026

B
CarEdgeVerified
Transparent Dealer
Score: 84.7/100
Add-on Rate
100%of quotes

Avg $565 when present

Learn how dealer fees work

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

2 negotiable
0d125d250d375d500d$9k$17k$24k$32k$40kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
100
Add-on Behavior (30%)
60
Price Accuracy (30%)
100
Data Quality (10%)
67
  • Doc fee ($299) is at or below WI average ($431)
  • Average dealer add-ons of $565 when present
  • Fees average 2.6% above listing (~$910 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$299
WI avg$431
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

1 vehicle transaction3 individual quotes

2009 Toyota Tacoma

Access CabUsed3 quotes
$15,465
$299doc fee$3add-ons
View 3 Quotes →

Most Common Add-ons

1
fees to appear on mv11avg $256
2 quotes
2
services feeavg $299
2 quotes
3
other (non-taxable)avg $10
2 quotes
4
other feeavg $10
1 quote
5
fees to appear on mv11 (non-taxable)avg $256
1 quote
6
service feeavg $299
1 quote

Frequently Asked Questions

What is Icon Motors Llc's doc fee?

Icon Motors Llc charges a typical documentation fee of $299. The WI average is $310. This is based on 3 verified OTD quotes in our database.

Does Icon Motors Llc add mandatory add-ons?

Icon Motors Llc adds an average of $7 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Icon Motors Llc a good dealer?

Icon Motors Llc has a transparency score of 84.7/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Doc fee ($299) is at or below average
Minimal dealer markup above listing price
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Tips for Icon Motors Llc

  • Minor add-ons (~$7) may appear. Ask what's included and if they can be removed.
  • Doc fee ($299) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (3 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.