Transparency Verdict
Icon Motors Llc earns a C.
Negotiate. Hard.
Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.
Developing confidence — based on 3 verified out-the-door quotes · Janesville, WI
Collected Nov 12, 2025 – Nov 13, 2025 · Updated Apr 30, 2026
The full story
Why Icon Motors Llc earned this grade
Between November 2025 and November 2025, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is genuinely reasonable
$299 is $124 below the WI average of $423. That's money you keep — most dealers in their market charge more.
Advertised pricing is largely honest
On average, the quoted price is only 2.6% above the listing — small enough to be fees, not markup games.
! Where to push back
1 thingAdd-ons are baked into almost every deal
100% of quotes include dealer add-ons, averaging $10. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
3 verified OTD quotes from Icon Motors Llc
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 3 individual quotes
Most Common Add-ons
At a Glance
Tips for Icon Motors Llc
- Minor add-ons (~$10) may appear. Ask what's included and if they can be removed.
- Doc fee ($299) is at or below national average. One less thing to negotiate.
- Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (3 quotes). Score may change as we collect more information.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 19 vehicles →$10,900
Median Price
39
Median Days Listed
2
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Janesville have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Icon Motors Llc's doc fee?
Icon Motors Llc charges a typical documentation fee of $299. The WI average is $423. This is based on 3 verified OTD quotes in our database.
Does Icon Motors Llc add mandatory add-ons?
Icon Motors Llc adds an average of $10 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Icon Motors Llc a good dealer?
Icon Motors Llc has a transparency score of 78.7/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Icon Motors Llc in Janesville, WI, that has meant 3 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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