Merchant Automotive Group
Selma, AL·4 verified quotes*
Jan 12, 2026 – Jan 13, 2026· Score updated Apr 9, 2026
VerifiedCurrent Inventory
View all 75 vehicles →$37,080
Median Price
32
Median Days Listed
2
Added This Week
Price vs. Days on Lot
Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Transparency Score Breakdown
- Doc fee ($699) is at or below AL average ($772)
- No mandatory dealer add-ons detected
- Price accuracy is excellent — quotes closely match advertised prices
Doc Fee Comparison
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 4 individual quotes
Frequently Asked Questions
What is Merchant Automotive Group's doc fee?
Merchant Automotive Group charges a typical documentation fee of $699. The AL average is $613. This is based on 4 verified OTD quotes in our database.
Does Merchant Automotive Group add mandatory add-ons?
Based on our data, Merchant Automotive Group does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Merchant Automotive Group a good dealer?
Merchant Automotive Group has a transparency score of 92.4/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
At a Glance
Get an even better deal
Even with a transparent dealer, CarEdge Pro can save you more. Average savings: $2,200.
Try CarEdge ProTips for Merchant Automotive Group
- Doc fee ($699) is slightly above average. Worth asking for a reduction.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is about 2% below listing (excluding taxes). This dealer keeps fees very low.
*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.