Transparency Verdict
Rockford Auto Group Llc earns a C.
Mixed early signals.
On the small number of verified deals we have so far, we saw some friction on fees or add-ons. Worth comparing other quotes before you commit.
Limited confidence — based on 2 verified out-the-door quotes and 1 tracked negotiation · Rockford, IL
Collected Feb 2, 2026 – Feb 2, 2026 · Updated May 4, 2026
Early read. The grade may shift as we log more deals here.
Location
Rockford, IL
The full story
Why Rockford Auto Group Llc earned this grade
Between February 2026 and February 2026, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is genuinely reasonable
$0 is $376 below the IL average of $376. That's money you keep — most dealers in their market charge more.
! Where to push back
1 thingListing price and real price disagree
Quoted prices run 9.0% above the advertised listing — roughly $3,150 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
2 verified OTD quotes from Rockford Auto Group Llc
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 2 individual quotes
At a Glance
Tips for Rockford Auto Group Llc
- Dealer markup is 9% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Limited data (2 quotes). Score may change as we collect more information.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 24 vehicles →$9,995
Median Price
32
Median Days Listed
6
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Frequently Asked Questions
What is Rockford Auto Group Llc's doc fee?
Rockford Auto Group Llc charges a typical documentation fee of $0. The IL average is $376. This is based on 2 verified OTD quotes in our database.
Does Rockford Auto Group Llc add mandatory add-ons?
Based on our data, Rockford Auto Group Llc does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Rockford Auto Group Llc a good dealer?
Rockford Auto Group Llc has a transparency score of 74.9/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rockford Auto Group Llc in Rockford, IL, that has meant 2 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Bring real numbers to this dealership
CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.