Transparency Verdict
United Imperial Valley earns a B.
Early read: mostly fair.
Based on a small number of verified deals so far, fees and pricing look fair. Read the out-the-door carefully and we'll update as we gather more.
Limited confidence — based on 1 verified out-the-door quote · Imperial, CA
Collected May 21, 2026 – May 21, 2026 · Updated May 23, 2026
Early read. The grade may shift as we log more deals here.
The full story
Why United Imperial Valley earned this grade
Between May 2026 and May 2026, CarEdge negotiated or logged 1 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
! Where to push back
2 thingsDoc fee exceeds the state cap
Their typical doc fee of $510 is above CA's legal cap of $85. This is a red flag — every dealer in the state must stay at or below this number.
TipTell them you expect the doc fee at $85 or lower. It's not optional; it's the law.
The listing isn't quite the price
Quoted prices run about 4.9% above the advertised listing. On a $35,000 vehicle that's roughly $1,715 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
1 verified OTD quote from United Imperial Valley
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 verified quote
At a Glance
Tips for United Imperial Valley
- Doc fee ($510) is slightly above average. Worth asking for a reduction.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is only +5% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (1 quotes). Score may change as we collect more information.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 8 vehicles →$48,866
Median Price
18
Median Days Listed
4
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Imperial have transparency scores based on verified pricing data.
Frequently Asked Questions
What is United Imperial Valley's doc fee?
United Imperial Valley charges a typical documentation fee of $510. The CA average is $107. This is based on 1 verified OTD quotes in our database.
Does United Imperial Valley add mandatory add-ons?
Based on our data, United Imperial Valley does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is United Imperial Valley a good dealer?
United Imperial Valley has a transparency score of 83.3/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 1 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For United Imperial Valley in Imperial, CA, that has meant 1 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 1 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Shop this dealer with confidence
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates so you walk in already knowing the right number.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.