D
60–69 · Below average

Transparency Verdict

Van Horn Automotive Group earns a D.

Early caution.

On the small number of verified deals we have so far, we observed concerns on fees, add-ons, or markup. The picture may shift as we collect more data — get every number in writing.

Limited confidence — based on 2 verified out-the-door quotes · Plymouth, WI
Collected Dec 5, 2025Dec 5, 2025 · Updated May 3, 2026

Early read. The grade may shift as we log more deals here.

Location

Plymouth, WI

3 rated dealers within 30 miles · Open full map →

The full story

Why Van Horn Automotive Group earned this grade

Between December 2025 and December 2025, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

1 thing

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Doc fee is slightly padded

$499 is $79 above the WI average of $420. Not outrageous, but worth questioning.

TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.

2 verified OTD quotes from Van Horn Automotive Group

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

2 verified quotes

2025 Jeep Grand Cherokee

LimitedNew
$55,173
$499doc fee$5,426add-ons
View Quote →

2025 Jeep Grand Cherokee

LimitedNew
$55,173
$499doc fee$5,426add-ons
View Quote →

Most Common Add-ons

1
protection planavg $2,713
4 quotes

At a Glance

Minimal dealer markup above listing price
High add-ons averaging $5,426

Tips for Van Horn Automotive Group

  • This dealer often adds $5,426 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.
  • Limited data (2 quotes). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Van Horn Automotive Group's doc fee?

Van Horn Automotive Group charges a typical documentation fee of $499. The WI average is $420. This is based on 2 verified OTD quotes in our database.

Does Van Horn Automotive Group add mandatory add-ons?

Van Horn Automotive Group adds an average of $5,426 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Van Horn Automotive Group a good dealer?

Van Horn Automotive Group has a transparency score of 67.6/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Van Horn Automotive Group in Plymouth, WI, that has meant 2 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
92
Add-on Behavior (30%)
0
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$499
WI avg$420
National avg$400

Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.