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Wilson Motor Company earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $399
- Doc fee
- 33%
- Dealer add-ons
$46 below UT avg
On 2 of 6 recent quotes
Developing confidenceLogan, UTUpdated How we score dealers
The full story
Why Wilson Motor Company earned this grade
Between December 2025 and September 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $399, their doc fee sits at or just under the UT average. Not exceptional, but nothing to fight over.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingQuoted add-ons show up on many deals
33% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $736. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
6 verified OTD quotes from Wilson Motor Company
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
3 vehicle transactions — 6 individual quotes
Most Common Add-ons
At a Glance
Tips for Wilson Motor Company
- 2 of 6 quotes included $4,414 in add-ons (Zurich VSC - New, Paint Protection, Protection Plan), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($399) is at or below UT average. One less thing to negotiate.
- Dealer markup is about 15% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 251 vehicles →$48,111
Median Price
57
Median Days Listed
41
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Logan have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Wilson Motor Company charge?
Based on 6 verified out-the-door quotes collected by CarEdge, Wilson Motor Company charges a $399 documentation fee and averages $736 in dealer add-ons when present. Wilson Motor Company earns Transparency Grade A (91/100).
What is the doc fee at Wilson Motor Company?
Wilson Motor Company charges a typical documentation fee of $399. The UT average is $445. This is based on 6 verified OTD quotes in our database.
Does Wilson Motor Company add dealer add-ons?
Wilson Motor Company adds an average of $736 in dealer add-ons when present. Dealer add-ons appeared on 2 of 6 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Wilson Motor Company a good dealership?
Wilson Motor Company has a transparency score of 91/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Wilson Motor Company?
CarEdge reviews Wilson Motor Company on 6 verified out-the-door quotes, not star ratings. It earns transparency grade A (91/100), with a typical doc fee of $399 versus a UT average of $445. Dealer add-ons appeared on 2 of 6 recent quotes.
Is Wilson Motor Company a transparent Ford dealer in Logan?
Yes. Wilson Motor Company holds CarEdge Transparency Grade A (91/100), based on 6 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Wilson Motor Company compare to other Ford dealers?
You can compare Wilson Motor Company's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Utah and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Utah dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Wilson Motor Company in Logan, UT, that has meant 6 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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