Dealer Group
Chief Automotive Group
18 locations across Alabama, Florida, Mississippi, Tennessee
Chief Automotive Group operates 18 franchised locations across 4 states. This page rolls up 29 verified out-the-door quotes from 9 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
29 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 9 rated locations
56% of locations earned a B or better.
Key Insights
Transparency Score
Scores 73/100, 18.2 points below the national average of 91.2/100.
Add-on Frequency
20% of transactions include an add-on, 1% more often than the national average of 19%.
Listing-to-OTD Gap
Prices run -0.6% above listing on average, better than the national average of 123.3%.
Top performers in this group
Locations with D or below: 4 — Hallmark Nissan, Crown Chrysler Dodge Jeep RAM, Coast Chevrolet, +1 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Hallmark Hyundai North | Ridgeland, MS | A | 99 | 2 | Hyundai | $425 | 0% |
| Hallmark Hyundai Birmingham | Birmingham, AL | A | 95 | 2 | Hyundai | $494 | 0% |
| Hallmark Hyundai | Hendersonville, TN | A | 90 | 11 | Hyundai | $857 | 27% |
| Hallmark Subaru | Birmingham, AL | B | 88 | 7 | Subaru | $988 | 0% |
| Bay Hyundai | Panama City, FL | B | 81 | 7 | Hyundai | $897 | 71% |
| Hallmark Nissan | Birmingham, AL | F | 0 | 0 | Nissan | — | — |
| Crown Chrysler Dodge Jeep RAM | McDonald, TN | F | 0 | 0 | Ram | — | — |
| Coast Chevrolet | Pascagoula, MS | F | 0 | 0 | Chevrolet | — | — |
| Bay Mitsubishi | Panama City, FL | F | 0 | 0 | Mitsubishi | — | — |
| Alexander Automotive Downtown Franklin | Franklin, TN | Not yetrated | — | — | — | — | — |
Group locations
18 locations across Alabama, Florida, Mississippi, Tennessee