Dealer Group
Chief Automotive Group
14 locations across Alabama, Florida, Mississippi, Tennessee
Chief Automotive Group operates 14 franchised locations across 4 states. This page rolls up 23 verified out-the-door quotes from 7 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
23 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 7 rated locations
57% of locations earned a B or better.
Key Insights
Transparency Score
Scores 75.9/100, 14.2 points below the national average of 90.1/100.
Add-on Frequency
24% of transactions include an add-on, 3% more often than the national average of 22%.
Listing-to-OTD Gap
Prices run -0.4% above listing on average, better than the national average of 368.8%.
Top performers in this group
Locations with D or below: 2 — Coast Chevrolet, Bay Mitsubishi
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Hallmark Hyundai North | Ridgeland, MS | A | 99 | 2 | Hyundai | $425 | 0% |
| Hallmark Subaru | Birmingham, AL | B | 88.4 | 7 | Subaru | $988 | 0% |
| Hallmark Hyundai | Flowood, MS | B | 87.7 | 5 | Hyundai | $803 | 0% |
| Bay Hyundai | Panama City, FL | B | 81.3 | 7 | Hyundai | $897 | 71% |
| Hallmark Hyundai | Hendersonville, TN | C | 74.7 | 2 | Hyundai | $997 | 50% |
| Coast Chevrolet | Pascagoula, MS | F | 0 | 0 | Chevrolet | — | — |
| Bay Mitsubishi | Panama City, FL | F | 0 | 0 | Mitsubishi | — | — |
| Bay Chrysler Dodge Jeep RAM | Panama City, FL | Not yetrated | — | — | — | — | — |
| Bay Lincoln | Panama City, FL | Not yetrated | — | — | — | — | — |
| Cadillac Of Jackson | Ridgeland, MS | Not yetrated | — | — | — | — | — |
Group locations
14 locations across Alabama, Florida, Mississippi, Tennessee