Dealer Group
Chief Automotive Group
Chief Automotive Group runs 18 locations in 4 states and earns a CarEdge transparency grade of C (72/100) from 31 verified out-the-door quotes.
- Average doc fee
- $811
- Dealer add-ons
- On 23% of quotes
- Top-graded store
- Hallmark Hyundai (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 9 rated locations
44% of locations earned a B or better.
Key Insights
Transparency Score
Scores 72/100, 14.8 points below the national average of 86.8/100.
Add-on Frequency
23% of transactions include an add-on, 6% more often than the national average of 17%.
Listing-to-OTD Gap
Prices run 0.6% above listing on average, better than the national average of 245.3%.
Top performers in this group
Locations with D or below: 4 — Hallmark Hyundai Birmingham, Coast Chevrolet, Bay Mitsubishi, +1 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Hallmark Hyundai North | Ridgeland, MS | A | 99 | 1 | Hyundai | $425 | 0% |
| Hallmark Hyundai | Hendersonville, TN | A | 90 | 10 | Hyundai | $947 | 10% |
| Hallmark Subaru | Birmingham, AL | B | 86 | 7 | Subaru | $988 | 0% |
| Genesis of South Nashville | Nashville, TN | B | 82 | 3 | Genesis | $800 | 67% |
| Bay Hyundai | Panama City, FL | C | 77 | 8 | Hyundai | $897 | 63% |
| Hallmark Hyundai Birmingham | Birmingham, AL | D | 60 | 2 | Hyundai | — | 0% |
| Coast Chevrolet | Pascagoula, MS | F | 0 | 0 | Chevrolet | — | — |
| Bay Mitsubishi | Panama City, FL | F | 0 | 0 | Mitsubishi | — | — |
| Hallmark Nissan | Birmingham, AL | F | 0 | 0 | Nissan | — | — |
| Alexander Automotive Downtown Franklin | Franklin, TN | Not yetrated | — | — | — | — | — |
Group locations
18 locations across Alabama, Florida, Mississippi, Tennessee
Frequently Asked Questions
Is Chief Automotive Group a good place to buy a car?
Chief Automotive Group is about average by CarEdge's measure. Chief Automotive Group earns CarEdge transparency grade C (72/100) across 31 verified out-the-door quotes from 9 stores, graded 2 A, 2 B, 1 C, 1 D, 3 F. 44% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Chief Automotive Group?
CarEdge reviews Chief Automotive Group on 31 verified out-the-door quotes, not star ratings. Chief Automotive Group earns CarEdge transparency grade C (72/100) across 31 verified out-the-door quotes from 9 stores, graded 2 A, 2 B, 1 C, 1 D, 3 F. Across those quotes its stores show dealer add-ons on 23% of verified quotes.
What is the doc fee at Chief Automotive Group dealerships?
Its stores average a $811 doc fee across 31 verified out-the-door quotes. It ranges from $897 at Bay Hyundai in Panama City, FL to $988 at Hallmark Subaru in Birmingham, AL, partly because doc fee limits differ by state.
Do Chief Automotive Group dealerships add dealer add-ons?
CarEdge's verified quotes from Chief Automotive Group stores show dealer add-ons on 23% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Chief Automotive Group dealership is the best?
Hallmark Hyundai in Hendersonville, TN is Chief Automotive Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (90/100) from 10 verified out-the-door quotes.