Dealer Group
Keeler Motor Car Company
11 locations across Connecticut, New Jersey, New York
Keeler Motor Car Company operates 11 franchised locations across 3 states. This page rolls up 13 verified out-the-door quotes from 4 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
13 verified quotes · Data since 2025
BMWGenesisHondaLexusMercedes-BenzMINIToyota
B80 / 100
Score Breakdown
Fee Transparency (30%)54.1/100
Add-on Behavior (30%)68.5/100
Price Accuracy (30%)100/100
Data Quality (10%)61.5/100
Grade Distribution
Across 4 rated locations
A
3
B
0
C
0
D
0
F
1
75% of locations earned a B or better.
Key Insights
Transparency Score
Scores 80/100, 6.6 points below the national average of 86.6/100.
Add-on Frequency
31% of transactions include an add-on, 13% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 1.4% above listing on average, better than the national average of 103.3%.
Top performers in this group
Locations with D or below: 1 — Genesis Of Ridgefield
All locations
Showing 10 of 11
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| BMW Of Tenafly | Tenafly, NJ | A | 96 | 4 | BMW | $699 | 25% |
| BMW Of Ridgefield | Ridgefield, CT | A | 93 | 3 | BMW | $985 | 0% |
| Keeler Toyota Of Westport | Westport, CT | A | 93 | 1 | Toyota | $985 | 0% |
| Genesis Of Ridgefield | Norwalk, CT | F | 39 | 5 | Genesis | — | 100% |
| BMW Of Latham | Latham, NY | Not yetrated | — | — | — | — | — |
| Keeler Honda | Latham, NY | Not yetrated | — | — | — | — | — |
| Keeler Motor Car Company | Latham, NY | Not yetrated | — | — | — | — | — |
| Keeler Pre-owned | Latham, NY | Not yetrated | — | — | — | — | — |
| Lexus Of Westport | Westport, CT | Not yetrated | — | — | — | — | — |
| Mercedes-Benz Of Latham | Latham, NY | Not yetrated | — | — | — | — | — |
Group locations
11 locations across Connecticut, New Jersey, New York