Dealer Group
Nielsen Automotive Group
Nielsen Automotive Group runs 14 locations in 1 state and earns a CarEdge transparency grade of A (93/100) from 12 verified out-the-door quotes.
- Average doc fee
- $498
- Dealer add-ons
- On 38% of quotes
- Top-graded store
- Dover Dodge Route 15 Used Car Center (A)
Verified quotes since 2026
Score Breakdown
Grade Distribution
Across 6 rated locations
83% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 93/100, 6.7 points above the national average of 86.3/100.
Add-on Frequency
38% of transactions include an add-on, 20% more often than the national average of 17%.
Listing-to-OTD Gap
Prices run -2.3% above listing on average, better than the national average of 91.1%.
Top performers in this group
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Dover Dodge Route 15 Used Car Center | Wharton, NJ | A | 100 | 4 | Dodge | $498 | 0% |
| Nielsen Dodge Chrysler Jeep Ram | East Hanover, NJ | A | 100 | 1 | Chrysler | $498 | 0% |
| Nielsen Kia of Newton | Newton, NJ | A | 100 | 1 | Kia | $498 | 0% |
| Nielsen Ford of Morristown | Morristown, NJ | A | 96 | 4 | Ford | $498 | 25% |
| Nielsen Chrysler Dodge Jeep Ram | Morristown, NJ | B | 82 | 1 | Chrysler | $498 | 100% |
| Franklin Sussex Auto Mall Inc | Sussex, NJ | C | 79 | 1 | — | $498 | 100% |
| Dover Dodge Chrysler Jeep RAM Fiat | Rockaway, NJ | Not yetrated | — | — | — | — | — |
| Franklin Sussex Hyundai | Sussex, NJ | Not yetrated | — | — | — | — | — |
| Nielsen Automotive Group | Dover, NJ | Not yetrated | — | — | — | — | — |
| Nielsen Chevrolet | Dover, NJ | Not yetrated | — | — | — | — | — |
Group locations
14 locations across New Jersey
Frequently Asked Questions
Is Nielsen Automotive Group a good place to buy a car?
Yes, by CarEdge's measure. Nielsen Automotive Group earns CarEdge transparency grade A (93/100) across 12 verified out-the-door quotes from 6 stores, graded 4 A, 1 B, 1 C. 83% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Nielsen Automotive Group?
CarEdge reviews Nielsen Automotive Group on 12 verified out-the-door quotes, not star ratings. Nielsen Automotive Group earns CarEdge transparency grade A (93/100) across 12 verified out-the-door quotes from 6 stores, graded 4 A, 1 B, 1 C. Across those quotes its stores show dealer add-ons on 38% of verified quotes.
What is the doc fee at Nielsen Automotive Group dealerships?
Its stores average a $498 doc fee across 12 verified out-the-door quotes.
Do Nielsen Automotive Group dealerships add dealer add-ons?
CarEdge's verified quotes from Nielsen Automotive Group stores show dealer add-ons on 38% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Nielsen Automotive Group dealership is the best?
Dover Dodge Route 15 Used Car Center in Wharton, NJ is Nielsen Automotive Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (100/100) from 4 verified out-the-door quotes.