Dealer Group
Step One Automotive Group
12 locations across Florida
Step One Automotive Group operates 12 franchised locations across 1 state. This page rolls up 14 verified out-the-door quotes from 5 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
14 verified quotes · Data since 2026
Alfa RomeoBuickCadillacChryslerDodgeFordGMCJeepKia+3 more
B87 / 100
Score Breakdown
Fee Transparency (30%)97.1/100
Add-on Behavior (30%)75.7/100
Price Accuracy (30%)99.6/100
Data Quality (10%)85.7/100
Grade Distribution
Across 5 rated locations
A
3
B
0
C
2
D
0
F
0
60% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 87/100, 4.1 points below the national average of 91.1/100.
Add-on Frequency
47% of transactions include an add-on, 28% more often than the national average of 19%.
Listing-to-OTD Gap
Prices run -0.8% above listing on average, better than the national average of 126.4%.
Top performers in this group
All locations
Showing 10 of 12
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Alfa Romeo Pensacola | Pensacola, FL | A | 98 | 2 | Alfa | $995 | 0% |
| Buick GMC Pensacola | Pensacola, FL | A | 97 | 1 | Buick | $995 | 0% |
| Step One Kia Fort Walton Beach | Fort Walton Beach, FL | A | 92 | 9 | Kia | $774 | 33% |
| Chrysler Dodge Jeep Ram Fiat Crestview | Crestview, FL | C | 74 | 1 | Chrysler | $995 | 100% |
| Volkswagen Fort Walton Beach | Fort Walton Beach, FL | C | 72 | 1 | Volkswagen | $995 | 100% |
| Cadillac Fort Walton Beach | Fort Walton Beach, FL | Not yetrated | — | — | — | — | — |
| Cadillac Pensacola | Pensacola, FL | Not yetrated | — | — | — | — | — |
| Chrysler Dodge Jeep RAM Fiat Fort Walton Beach | Fort Walton Beach, FL | Not yetrated | — | — | — | — | — |
| GMC Fort Walton Beach | Fort Walton Beach, FL | Not yetrated | — | — | — | — | — |
| Step One Automotive Group | Fort Walton Beach, FL | Not yetrated | — | — | — | — | — |
Group locations
12 locations across Florida