Dealer Group
Walt Massey Automotive Group
14 locations across Alabama, Arkansas, Florida, Louisiana, Mississippi
Walt Massey Automotive Group operates 14 franchised locations across 5 states. This page rolls up 20 verified out-the-door quotes from 4 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
20 verified quotes · Data since 2025
ChevroletChryslerDodgeFordGMCJeepKiaNissanRam
A98 / 100
Score Breakdown
Fee Transparency (30%)99.7/100
Add-on Behavior (30%)97/100
Price Accuracy (30%)92.6/100
Data Quality (10%)95/100
Grade Distribution
Across 4 rated locations
A
4
B
0
C
0
D
0
F
0
100% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 98/100, 6.7 points above the national average of 91.3/100.
Add-on Frequency
2% of transactions include an add-on, 16% less often than the national average of 18%.
Listing-to-OTD Gap
Prices run -3.1% above listing on average, better than the national average of 96.3%.
Top performers in this group
All locations
Showing 10 of 14
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Walt Massey Chevrolet Chatom | Chatom, AL | A | 100 | 1 | Chev | $425 | 0% |
| Walt Massey Chevrolet | Franklinton, LA | A | 100 | 6 | Chev | $0 | 0% |
| Walt Massey Ford Columbia | Columbia, MS | A | 99 | 2 | Ford | $425 | 0% |
| Marianna Nissan | Marianna, FL | A | 93 | 11 | Nissan | $0 | 9% |
| Marianna Chevrolet | Marianna, FL | Not yetrated | — | — | — | — | — |
| Walt Massey Automotive Group | Lucedale, MS | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet | Hattiesburg, MS | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet Columbia | Columbia, MS | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet Marion | Marion, AR | Not yetrated | — | — | — | — | — |
| Walt Massey Chrysler Dodge Jeep RAM Columbia | Columbia, MS | Not yetrated | — | — | — | — | — |
Group locations
14 locations across Alabama, Arkansas, Florida, Louisiana, Mississippi