Dealer Group
Walt Massey Automotive Group
14 locations across Alabama, Arkansas, Florida, Louisiana, Mississippi
Walt Massey Automotive Group operates 14 franchised locations across 5 states. This page rolls up 12 verified out-the-door quotes from 2 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
12 verified quotes · Data since 2026
Score Breakdown
Grade Distribution
Across 2 rated locations
100% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 92/100, 0.9 points above the national average of 91.1/100.
Add-on Frequency
5% of transactions include an add-on, 14% less often than the national average of 19%.
Listing-to-OTD Gap
Prices run -1.1% above listing on average, better than the national average of 128.9%.
Top performers in this group
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Walt Massey Ford Columbia | Columbia, MS | A | 99 | 1 | Ford | $425 | 0% |
| Marianna Nissan | Marianna, FL | B | 85 | 11 | Nissan | $0 | 9% |
| Marianna Chevrolet | Marianna, FL | Not yetrated | — | — | — | — | — |
| Walt Massey Automotive Group | Lucedale, MS | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet | Hattiesburg, MS | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet | Franklinton, LA | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet Chatom | Chatom, AL | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet Columbia | Columbia, MS | Not yetrated | — | — | — | — | — |
| Walt Massey Chevrolet Marion | Marion, AR | Not yetrated | — | — | — | — | — |
| Walt Massey Chrysler Dodge Jeep RAM Columbia | Columbia, MS | Not yetrated | — | — | — | — | — |
Group locations
14 locations across Alabama, Arkansas, Florida, Louisiana, Mississippi