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Update 3/8/22: As the Ukraine crisis continues, automakers continue to see impacts. The possibility of a looming raw material shortages is beginning to weigh on semiconductor chip production forecasts, with the real possibility of an even worse chip shortage on the horizon. Metals used in everything from vehicle frames to catalytic converters are soaring to record prices due to the importance of Russia in the global supply. More on the latest developments below.
The ongoing crisis in Eastern Europe is affecting global automakers more than expected. As the conflict drags on into March, automotive suppliers in Russia and Ukraine are experiencing severe disruptions. Logistical nightmares are tumbling out of control as airspace restrictions are enforced. Now, cyberattacks are adding insult to injury. Here’s every automaker impacted by the conflict in Ukraine.
Supply Chain Constraints
Transport between Europe and countries home to Asian auto manufacturers is facing unprecedented disruption as air space restrictions over Eastern Europe halt 20% of the world’s air cargo. In retaliation to bans imposed on Russia, Russia has reciprocated by banning European carriers from entering Russian airspace, which stretches 5,600 miles from Europe to East Asia. There have also been reports of Russian-based cargo ships being refused refueling at various ports in protest to the invasion of Ukraine.
Furthermore, automotive parts manufacturers located in Ukraine are shuttered, and those in Russia are subject to the effects of sanctions.
Metal Prices Surge to Records
Raw materials used in the manufacturing of vehicle frames and electric vehicle batteries are soaring to record highs. Aluminum, palladium, platinum and nickel are most immediately impacted by the Ukraine-Russia conflict. About 40% of the world’s palladium is sourced from Russia. Palladium is used in catalytic converter production. Automotive News reports that auto industry suppliers are well aware of the impending impacts on manufacturing.
“When it comes to metals, Russia companies are major suppliers to Germany. In 2020, they accounted for 44 percent of Germany’s nickel imports, 41 percent of its titanium, a third of its iron, and 18 percent of its palladium.
With production of 108 million tons last year, Russia is the world’s fifth-largest producer of iron ore, according to Credit Suisse, supplying European steelmakers who now face higher prices and possible difficulties procuring the metal.”
Palladium now sits at $3,440 an ounce, 60% above where it was two months ago. Automotive-grade aluminum also hit a record high on March 7. Nickel is at a 15-year high.
Neptune Global chief executive Chris Blasi said that someone will bear the brunt of the record prices and shortage. “There is no other option beyond palladium and platinum for catalytic converters, and you cannot build a car without a catalytic converter,” Blasi said.
Neon Shortages?
Around 70% of the neon used by automotive industry suppliers is sourced from raw materials in Ukraine. Neon is used in the lasers that are critical to the production of semiconductor chips. The ongoing chip shortage may become even worse if the Russia conflict extends beyond a few months. For now, chip makers are relying on existing supplies. Automotive News detailed the neon supply concerns to keep an eye on here.
Cyberattacks
Although many policy and conflict experts expected worse by now, cyberattacks have disrupted automakers in the past week, causing some plants to briefly close. The automakers themselves are not the only ones at risk. Suppliers critical to the vast automotive supply chain have been hit with cyberattacks, and the result has been felt in recent days.
Automakers Impacted by the Ukraine-Russia Conflict
Audi
Volkswagen Group, the parent company of Audi, sources a large portion of its wire harnesses from a Ukrainian supplier. Audi announced production cuts that result from these supply chain difficulties. VW Group brands are among the many who have stopped exports to the Russian market.
BMW
The critical wire harnesses that BMW uses for its vehicle production are sourced from suppliers in Western Ukraine. The closure of the suppliers and the associated supply chain bottlenecks have now caused production cuts at BMW’s German plants. BMW also halted production at a factory in Kaliningrad, a Russian exclave situated between Poland and Lithuania. BMW has also suspended vehicle exports to the country.
Ford
On March 2, Ford announced a production stop at the Ford Sollers production facility, in which it maintains a 50% stake in partnership with Russian automaker Sollers.
Ford has a 50% stake in three Russian automotive plants. Ford Sollers is the Russian joint venture between Sollers of Russia and Ford. Most of the production at Ford Sollers is for the Ford Transit and similar commercial vehicles. A company spokesperson said that employee safety is their priority, and that effects of sanctions and supply chain disruptions are being assessed.
General Motors
GM says they are fortunate to have limited supply chain risks as a result of the Ukraine conflict. Still, they are stopping exports to Russia. The move is unlikely to have major impacts for GM, as they sell less than 3,000 vehicles in Russia annually. GM ended production in Russia seven years ago.
Honda
On March 2, Honda joined other automakers in pausing sales and exports to Russia. Volvo was the first to make the move.
Hyundai
Interfax News reported that a Russian Hyundai official announced the suspension of output at its plant in St. Petersburg. On March 4, the automaker cited supply issues in its decision to prolong the plant closure. Hyundai is a major force in Russia, selling over 10,000 vehicles per month on average (12% market share).
Jaguar Land Rover
The UK automaker announced that it is ceasing shipments of vehicles to Russia, effective immediately. Last year, Jaguar Land Rover sold 6,900 vehicles in Russia. A spokesperson said Jaguar Land Rover’s priority was “the wellbeing of our entire workforce and their families, as well as those within our extended network”. The statement went on to cite global supply chains and sanctions. “The current global context also presents us with trading challenges, so we are pausing the delivery of vehicles into the Russian market and continually monitoring the situation on behalf of our global customer base.”
Magna
Global auto manufacturer Magna announced the closure of its six Russian plants on March 7, citing “the unfortunate situation in Ukraine.” Magna Spokeswoman Tracy Fuerst shared the company’s support for the Ukrainian people. “Although we don’t have facilities in Ukraine, we have the privilege of working with thousands of Ukrainian colleagues in our Magna operations around the world as well as those from Russia who share the same values of human rights, diversity and inclusion,” Fuerst said. The Canada-based automotive supplier builds parts and entire vehicles for brands ranging from Toyota to Mercedes-Benz.
Mercedes
Mercedes-Benz sources multiple components from suppliers in Ukraine. Mercedes-Benz will reduce production at some European plants this week due to supply shortages. Mercedes sources many components from suppliers in Ukraine. Production shifts will see cuts, but the automaker does not expect to fully stop production outside of Russia. Mercedes is halting production at its Russian plant and pausing the export of passenger cars and vans to the country. They cite sanctions as the cause of the move.
Mitsubishi
Following Volvo’s lead, Mitsubishi announced that it will halt production and sales of their vehicles in Russia, effective March 1st. Mitsubishi has 2.2% market share in Russia.
Stellantis
Stellantis established a task force to identify disruptions from the ongoing conflict. Stellantis CEO Carlos Tavares said that the automaker has 71 employees in Ukraine. They are ensuring compliance with the rapidly-evolving sanctions in place.
Stellantis, the result of a merger between Fiat Chrysler and Peugeot, produces and sells the Peugeot, Citroёn, Opel, Jeep, Fiat brands in Russia. In January, Stellantis announced that they will begin exporting Russian-made commercial vehicles to Western Europe. The latest developments will likely put a hold on their plans. In 2021, Stellantis brands had just 1% market share in Russia.
Toyota
On March 2, Toyota announced an indefinite pause in production at its Russian factory. Toyota produces about 80,000 vehicles at its St. Petersburg plant. They are also pausing imports into Russia.
All 14 domestic factories were closed on February 28 after critical supplier Kojima was taken down by a cyberattack that included a threatening message. The supplier was hit with a virus soon after Japan’s government announced support for Ukraine.
Toyota announced that it would resume production at all facilities in Japan the following day. Kojima was unable to operate, and Toyota said they do not stockpile the parts made by the supplier. Toyota relies on 60,000 suppliers, an immense vulnerability that Toyota is surely rethinking.
Volkswagen Group
Volkswagen Group, which includes Audi, Bentley, Cupra, Porsche, Lamborghini, Skoda, SEAT and Volkswagen, continues to face supply chain constraints. VW branded vehicles are produced using wire harnesses sourced in Ukraine. As reserve supplies run low, more production cuts are possible. Production of Volkswagen’s electric vehicles is halted because of supply chain disruptions. The Volkswagen ID.4, ID.3 and new ID.5 electric vehicles are especially affected.
On Thursday March 3, Volkswagen said it is suspending its Russian business until further notice. No cars from VW Group brands will be exported to Russia. VW delivered 216,000 cars in Russia in 2021, about 2.4% of Volkswagen Group’s global vehicle sales.
As supply chain vulnerabilities surface, VW says it will idle the massive Wolfsburg plant. The VW Zwickau and Dresden plants are also closed for the week. Prior to the Ukraine-Russia disruptions, there was already a 6-12 month wait for buyers ordering a Volkswagen ID.4 in North America.
Volvo
On February 28, Volvo became the first automaker to cease shipments of new vehicles to Russia. The Swedish automaker (owned by Geeley of China) cited their desire to avoid possible conflicts with the rapidly changing sanctions being imposed on Russia by the European Union, United States, and allies. Volvo sold 9,000 cars in Russia in 2021.
The Russia-Ukraine conflict adds a new dimension to the production delays and supply chain disruptions that have been dragging on for well over a year. The latest chip shortage forecasts show a delayed recovery, despite earlier optimism. So far in 2022, AutoForecast Solutions has increased their projection of vehicles lost in production due to the chip shortage by 63%, from 767,700 to 1,253,100.
Severe sanctions on Russia and instability in Ukraine may persist far longer than originally expected. Now that cyber security vulnerabilities are being targeted, sporadic production halts are becoming the new normal. Automakers impacted by the Ukraine conflict are in for prolonged uncertainty. Automakers may be entering a period of disruption being the new normal, even as the chip shortage will eventually wind down.
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The last thing you want is to buy a vehicle, drive it off the lot, and then be faced with thousands of dollars in repairs. Mechanical breakdown insurance is a way to budget future vehicle repair needs into your financial picture. It’s not all that different from how health insurance works. When your vehicle is healthy, your wallet is happy.
CarEdge will soon offer mechanical breakdown insurance in California. Why then, are CarEdge products called extended warranties, or vehicle service contracts in other states? When it comes to the law, words matter. In California state law, an extended warranty may only refer to manufacturer warranties, and a vehicle service contract may only be sold by a registered car dealership. As an online company that leaves only one option; mechanical breakdown insurance. When it comes time to get coverage for a used vehicle outside of the manufacturer’s warranty, California law says that we nor any other provider can label our coverage an ‘extended warranty.’
This frequently leads to a lot of confusion, and an opportunity for car dealers to jack up prices on extended warranties. In this article we’ll address the similarities and differences of what you can get at a car dealer, and what you get with CarEdge mechanical breakdown insurance (MBI).
Let’s dive in.
Is mechanical breakdown insurance the same thing as an extended warranty?
CarEdge’s California mechanical breakdown insurance will provide drivers with the same exact coverage that our extended warranty products offer in the other states. We know it’s confusing, but it’s the law!
However, not every mechanical breakdown insurance product is the same. Some have very limited coverage at high prices. Just like with a traditional extended warranty, it is critically important that you know what to expect before you buy.
Annoyed by the dealership finance manager who is pushing last-minute add-ons as you try to buy a car?
Dealership finance managers make A LOT of money from commissions when you buy their extended warranty or vehicle service contracts. That’s precisely why they are so distraught when you turn them down. It’s important for consumers to know that they have options outside of the dealer finance office, and we encourage everyone to get a quote from CarEdge to use as negotiating leverage with the dealer — whether you buy from us or not!
The two Kinds of Mechanical Breakdown Insurance in California
When shopping around, it’s important to fully understand the benefits of mechanical breakdown insurance products.
Exclusionary mechanical breakdown insurance lists the components of the vehicle that are not covered or excluded. This means that the vast majority of vehicle components ARE covered. CarEdge’s mechanical breakdown insurance is exclusionary, great news for you!
Named component mechanical breakdown insurance policies ONLY cover the vehicle components that are listed. Everything else isn’t covered. Chances are, you won’t get the coverage you need and expect if you go with a named component policy.
Prices Vary Widely
How much you’ll pay for an extended warranty depends on where you shop. Ray and Zach Shefska of CarEdge compared a quote from Endurance with CarEdge’s extended warranty offer, and the difference was stark. For the exact same vehicle, Endurance quoted $3,600, while CarEdge offered coverage for $1,600 in the apples-to-apples comparison. Don’t settle for just anything, get a free quote from CarEdge!
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What Does CarEdge’s Mechanical Breakdown Insurance Cover?
We believe transparency is key to building positive relationships with consumers. We’ve all been through the pain of buying a car before. That’s why we guarantee honest, no-hassle coverage for your vehicle. Here’s what CarEdge’s mechanical breakdown insurance covers.
Bumper-to-Bumper Coverage
For most vehicles we offer exclusionary coverage. This means your vehicle is covered from “bumper-to-bumper” for everything but normal wear and tear, routine maintenance and anything that is explicitly listed in Section 8 of the contract.
Electrical Components
Global positioning system (GPS), instrument cluster, infrared systems, cruise control servo, proximity pass key and sensor, power antenna motor, 4WD encoder motor. Alternator, starter motor, front and rear wiper motors, voltage regulator, distributor, solenoids, manually operated switches, electronic level control compressor including its sensor and limiter valve, electronic fuel injection sensors and injectors, electronic ignition module, ignition coils, power window motors/regulators, rear window heating elements, power mirror motors, power seat motors, and power lock actuators.
Transfer Case and Transmission
Drive shaft/U joint, torque converter, and transmission mounts.
Turbo Supercharger
Factory installed turbocharger or supercharger, including housing, and all internal parts.
Engine
Crankshaft and bearings, oil pump, fuel pump, diesel injection pump, internal timing gears or chain/belt, camshaft, camshaft bearings, valve lifters, rocker arm assemblies and push rods, valve guides, pistons and rings, wrist pins, connecting rods, motor mounts, and distributor drive gear.
Drive Axle
Pinion bearings, side carrier bearings, ring and pinion gears, carrier assembly, thrust washers, axles, axle bearings, constant velocity joints, internal transaxle seal, and drive axle housing
EV Battery and Hybrids
Coverage is provided in the event of a failure to the Hybrid Drive Battery, Electric Drive Battery, or High Voltage Battery. Replacement may be made with a battery of like kind and quality with an energy capacity (kWh storage) level at or above that of the original battery prior to the failure. The amount of energy that these batteries can store will decrease with time and miles driven.
Suspension
Upper and lower control arms, control arm shafts and bearings or bushings, upper and lower ball joints, radius arm and bushings, torsion bars and mounts or bushings, stabilizer bars, links and bushings, struts, strut bearing plates, shock absorbers, spindle and spindle support, wheel bearings, and the following variable dampening suspension parts: compressor, control module, actuator, solenoid, height sensor, and mode selector switch.
Charging Station
In the event of a failure of the vehicle’s Professionally Installed Charging Station, coverage will apply to the internal components of the Professionally Installed Charging Station. This benefit will cover up to a maximum of twenty‐five hundred dollars ($2,500.00) towards the repair of a covered Professionally Installed Charging Station.
Brakes
Master cylinder, power brake cylinder, vacuum assist booster, hydro boost, disc brake caliper, wheel cylinders and compensating valve. The following ABS Components are covered: Hydraulic control unit, electronic control processor, wheel speed sensors, hydraulic pump/motor assembly, pressure modulator valve, isolation dump valve, and accumulator.
Cooling Systems
Engine cooling fan and motor, fan clutch, serpentine belt tensioner, radiator, heater core, water pump, and thermostat.
Air Conditioning
Compressor, condenser, evaporator, a/c clutch & coil, expansion valve, receiver drier, blower motor, and heater control valve.
Seals and Gaskets
Seals and gaskets coverage is included for covered components on Vehicles with less than one hundred twenty‐five thousand (125,000) miles at the contract purchase date.
Steering
Steering gear box, pump assembly, rack and pinion, pitman arm, idler arm, tie rod, control valves, and intermediate shafts.
Get a Quote for California Mechanical Breakdown Insurance!
If you’d prefer to look over the CarEdge mechanical breakdown insurance contract, check it out here.
Every year, Consumer Reports sends dozens of car models through half a million miles of track testing and data collection. The non-profit organization buys all of its test cars anonymously from dealers and does not accept free samples from automakers. The Consumer Reports testing regimen includes more than 50 scientific tests on every vehicle it evaluates.
The respected organization combines their findings with survey data from their 6 million subscribers to publish their annual Consumer Reports brand rankings. The pinnacle of the Consumer Reports’ annual rankings is the overall scores tallied for each brand.
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In 2022, Consumer Reports scored 32 automotive brands based on their overall scores in reliability, consumer satisfaction, road testing and safety. This year’s rankings bring surprising changes and a new leader.
Subaru Overtakes Mazda as the Top-Ranked Auto Brand
Subaru climbed two spots to number one in the 2022 Consumer Reports brand rankings. The Japanese automaker known for standard all-wheel drive dethroned Mazda with an overall score of 81. The 2022 Subaru Forester has ranked among Consumer Reports’ top picks for the 9th consecutive year. Fascinatingly, six of the top 10 brands in 2022 are Japanese automakers: Subaru, Mazda, Honda, Lexus, Toyota and Infiniti.
The highest ranking American automakers in 2022 are Buick (72), Chrysler (71), and Dodge (67). Cadillac and Ford just barely passed the test, scoring 63 and 62 overall. Chrysler and Dodge have been known for reliability issues in the past, so it’s great to see them improving. Likewise, BMW’s luxury vehicles have long been known for their maintenance expenses, so to achieve #3 overall is a notable feat.
As more automakers make advanced safety features standard on their models, the weight of Consumer Reports’ safety scoring is separating the winners from the losers.
The Best Car Brands in 2022
With Subaru now number one overall, Mazda falls to second place, followed by BMW, Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti. Here are the overall brand scores from Consumer Reports.
Source: Consumer Reports
Tesla Slips With Polarizing Steering Wheel
Tesla fell seven spots to #23 in Consumer Reports’ overall brand rankings. In a press release, Consumer Reports cited the so-called ‘yoke’ steering wheel in the refreshed Tesla Model X and Model S as causes for concern and consumer dissatisfaction. Jake Fisher of Consumer Reports told Automotive News that Tesla’s tendency to push the limits is partly to blame. “It dropped more than any other automaker, kind of due to their own decisions,” he said.
Consumer Reports Green Choice Awards Remain Hybrid-Focused
2022 Toyota Prius
Everyone’s talking EVs, however Toyota’s hybrid powertrains remain the top-rated low-emissions choice at Consumer Reports. As part of their focus on low-emissions transportation, CR included the Green Choice designation for the second year. Toyota (9th overall) leads the Green Choice awards with 11 hybrid and plug-in hybrid models on the list.
What’s particularly interesting about this is the fact that Toyota has yet to release a single fully-electric vehicle. Their first, the 2023 Toyota bZ4X, is due to arrive later this year.
You can access the detailed 2022 Consumer Reports brand rankings with a membership to the non-profit.
Electric car maintenance is just one of many “new” experiences you’ll encounter when you buy your first EV. Instead of spending $50 at a gas station in a five-minute fill up, EV drivers plug in at home and spend $5 for an overnight charge. On the other hand, road trips require more planning and flexibility with an EV, at least until chargers are more common (and it looks like that will be soon).
Another adjustment for drivers making the switch concerns maintenance and routine care. Electric car maintenance is not the kind of project you can do in your home garage using tutorial videos. It’s important to start by addressing a common EV ownership myth: electric cars are not maintenance-free. Of course, no mode of transportation is maintenance-free. Even riding a bicycle requires routine and unexpected work to keep the tires in motion and in good working condition. Fortunately, fewer moving parts should mean less maintenance overall. Is that always the case?
In this electric car maintenance guide, we’ll explain routine EV maintenance, and how often you should expect to make a service center visit.
What’s Similar About Electric Car Maintenance?
The takeaway is that although electric cars require less maintenance, they do still need attention every once in a while. Just like a traditional internal combustion engine vehicle, EVs need:
Tires monitoring and replacement
The car’s 12 Volt battery may need replacing (it powers smaller electronics)
HVAC maintenance
Brake maintenance
Cabin air filter replacement
What’s Different About Electric Car Maintenance?
Here’s the honest truth about EV maintenance needs:
Pros
No oil changes
Fewer moving parts means less likelihood of mechanical failure
No timing belts, radiator fluids or fuel filters
Brakes wear slowly due to regenerative braking
Cons
Faster tire wear
Don’t risk working on electrical components at home
Any battery or electric motor work will need to be done at the automaker’s service center
Electric Car Routine Maintenance
The past decade of electric vehicle sales has shown that the vast majority of fully-electric models require less maintenance than combustion counterparts. So much so that automakers promote maintenance cost savings in their marketing campaigns for the dozens of EVs coming out in 2022.
EVs have a higher upfront cost, so it’s important to find ways of making up for the difference with fuel savings and today’s focus: electric car maintenance.
Here’s what you can expect when transitioning to a fully-electric vehicle.
Electric vehicles are very heavy. Popular electric crossovers like the Volkswagen ID.4 and Tesla Model Y weigh as much as a heavy-duty pickup truck. Tires undergo greater wear and tear on an electric vehicle everytime the car accelerates or slows to a stop. Many EV owners report needing new tires every 20,000 miles or so.
Some EV owners choose to spend extra on tires that are rated as energy efficient. It’s not required, but EV-friendly tires can extend range by up to 5%. Regular tire pressure should be checked and adjusted often (at least once a month) to ensure proper inflation.
12 Volt Battery
Believe it or not, today’s electric vehicles still require the same kind of 12 volt battery that you’ll find under the hood of most combustion vehicles. Why? The massive battery pack under the floor of the car is engineered to be optimized for delivering power to the electric motors. The electronics and comfort features in the cabin and lights around the vehicle are all powered by a separate, smaller 12 volt battery. So yes, your state-of-the-art electric vehicle may need a new bulky battery in a few years.
Nothing says Mustang Mach-E like a front trunk shrimp party.
In case you’re wondering, the massive battery pack that is sealed under the floor of the vehicle is meant to last for hundreds of thousands of miles without issue. Automaker vehicle warranties cover the battery for up to 10 years and 100,000 miles.
Perhaps the worst thing that could go wrong with an electric vehicle is needing a new lithium-ion battery pack outside of warranty coverage. A full battery replacement costs anywhere from $5,000 to $15,000, depending on the model.
Most modern electric vehicles have regenerative braking, which harnesses the electric motor to slow the vehicle while adding charge to the battery pack. Regenerative braking not only extends range, it greatly reduces wear and tear on the brakes. Tesla’s have been known to go many years without any brake maintenance because of regenerative braking. A few EVs, such as the Volkswagen ID.4, even use old-fashioned drum brakes in the rear due to the greatly reduced use of electric vehicles brakes. Still, brakes will need to be checked during scheduled maintenance. Safety first!
As explained above, brakes on an electric vehicle typically avoid the usual wear and tear of combustion cars due to the help of regenerative braking. Still, brake fluid should be checked during scheduled maintenance. Some EV models require battery coolant fluid exchanges at some point, albeit quite infrequently. HVAC refrigerants also need checking and top-offs as needed. Don’t forget about the windshield wiper fluid.
Filters
I’ve been a passenger in more than one smelly Tesla. I repeat, electric cars are NOT maintenance-free! They have cabin filters just like every other car. Failing to change the cabin filter at regular intervals also irritates allergies and permits air pollution into the cabin.
Examples of Electric Vehicle Maintenance Schedules
The service manual for the best-selling electric crossover is short and sweet.
“Your vehicle should generally be serviced on an as-needed basis. However, Tesla recommends the following maintenance items and intervals, as applicable to your vehicle, to ensure continued reliability and efficiency of your Model Y.
Brake fluid health check every 2 years (replace if necessary) or, if the vehicle is used for towing, replace the brake fluid every 2 years.
A/C desiccant bag replacement every 4 years.
Cabin air filter replacement every 2 years (or 3 years for HEPA filter, if equipped).
Clean and lubricate brake calipers every year or 12,500 miles (20,000 km) if in an area where roads are salted during winter
Rotate tires every 6,000 miles (10,000 km) or if tread depth difference is 1.5 mm or greater, whichever comes first”
Ford recommends more frequent inspections, but the story is the same.
“Every 12 months or 10,000 miles:
Rotate tires, inspect tire wear
Perform multi-point inspection (recommended)
Inspect brake components
Check the cooling system
Inspect half-shaft boots and suspension components
Inspect wheels for defects
Every 3 years:
Change brake fluid
Every 20,000 miles:
Replace cabin air filter
10 years or 150,000 miles:
Replace transmission fluid
200,000 miles:
Replace battery coolant
CarEdge’s Take
It’s easy to forget that electric vehicles have now been on roads for over a decade. Tesla has sold 2 million vehicles and counting, and legacy automakers are gaining ground. What does this all mean for our understanding of electric vehicle maintenance through a consumer lens? With billions of miles driven, we’re finally starting to get some idea of the reliability of electric vehicles.
There are many examples of electric vehicles that have gone hundreds of thousands of miles while following the maintenance schedules we’ve outlined here. EV skepticism is understandable; it’s a whole new vehicle ownership experience. However, frugal car buyers would be mistaken to overlook the maintenance and fuel savings that electric vehicles offer for most consumers.
Detailed cost of ownership analyses show that despite the differences in MSRP, in the end, owners spend about the same amount of money in five years of Tesla Model 3 ownership as they would owning a $25,000 Toyota Camry for the same period. How so? Fuel and maintenance savings add up quicker the more you drive and the longer you own the car.
How will dealership service center revenue streams adapt to the decreased maintenance needs of electric vehicles? Will dealers be getting in on the software-by-subscription game? Or will dealers put up a fight to preserve their wallets?
There remain many unknowns and this time of rapid change in the automotive industry. Your consumer advocates here at CarEdge are helping thousands of car buyers navigate the reinvented auto industry that’s emerging in the post-pandemic world. Stay tuned, we’ll figure it out together.
The ongoing chip shortage has tightened new vehicles supply to the extent that many dealers are adding enormous markups to their inventory. CarEdge previously reported that both General Motors and Ford have sent sternly-worded memos to their dealerships warning against the anti-consumer practices that automakers are hearing about from frustrated car buyers. Now, Hyundai and Genesis are getting serious about dealers tarnishing their brands with outrageous markups.
Automotive News reports that North American branches of Hyundai and Genesis are fed up with overly aggressive pricing strategies. The letter obtained by Automotive News warns U.S. dealers against damaging the brand’s reputation with markups that mislead buyers and balloon transaction prices.
While Hyundai Motor Group acknowledges that the MSRP is just that, the suggested retail price, they have tools they are not afraid to use if U.S. dealers don’t change their pricing practices. The letter reportedly floats reductions in future allocations, advertising benefits and the loss of other incentives as possible repercussions.
The letter to American Hyundai dealers specifically calls out the trickery of advertising one price online, and then surprising customers with a higher price once it’s time to start paperwork.
Sales executives from the North American divisions of Hyundai and Genesis noted that angry consumers brought this to their attention.
“We are writing now because with great regularity our customers around the country are voicing displeasure with certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand,” the executives said in the letter.
Finding a new vehicle at MSRP is a challenge no matter what brand you’re in the market for, however Hyundai has seen some of the most outrageous dealership markups of all. One buyer in Massachusetts had worked out a deal over the phone for a new, all-electric Hyundai IONIQ 5. The salesperson he worked with committed to selling the EV at MSRP. The customer then drove three hours to the dealership, only to be met by a different sales manager who demanded a $5,000 markup for the same car.
Fortunately, this customer was able to find a better deal elsewhere, but many first-time Hyundai customers are not willing to give the brand second chances. Kia and Hyundai markups are among the largest in 2022, according to Edmunds. Hyundai transaction prices average $1,498 above sticker price; and for Genesis it was $1,603 higher. Hyundai markups are among the largest out there, and corporate leadership knows that is a bad look for the brand.
It’s refreshing to see an automaker playing the long game with customer relations. The letter warns dealers that once inventory stabilizes, customers will remember how they were treated.
“Once supply and demand come into greater equilibrium, customers will feel that they were overcharged for their vehicle and thus look to other brands the next time they are shopping. We believe that the risk of losing customers and potential future customers far overweighs any short-term gains to be had from what customers describe as unfair pricing.”
Hyundai and Genesis aren’t the first automakers to threaten their dealers with strongly worded memos. Earlier this year, GM and Ford dealers received letters from their leadership telling them to treat customers more fairly and equitably. The industry-wide push to electric vehicles brings higher production costs and lower margins, so higher prices may become the norm. Still, consumers expect a fair deal, and the automaker’s MSRP typically sets expectations.
Could these warnings be signs of dealer’s weakening grip on car sales in America? It’s a real possibility. You know which automaker actually increased sales in 2021? Tesla, the brand that dares to go without the dealership model. Rivian, Lucid and Fisker are promising to follow Tesla’s lead into the direct-to-consumer sales model.
If dealers won’t respect consumers or automaker guidance, automakers will be thinking a lot harder about alternative sales avenues that benefit consumers and their brands alike. When there’s an inefficiency as big as this, the free market tends to find a solution rather quickly. We’ll be following the developing situation closely.
CarEdge Insights
