77 Auto earns a D.
Early deals raised concerns on fees, add-ons or markup. Get every number in writing.
- $805
- Doc fee
- 100%
- Dealer add-ons
$280 above SC avg
On 1 of 1 recent quotes
Limited confidenceRock Hill, SCUpdated How we score dealers
Early read. The grade may shift as we log more deals here.
The full story
Why 77 Auto earned this grade
Between September 2026 and September 2026, CarEdge negotiated or logged 1 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
! Where to push back
2 thingsDoc fee is significantly inflated
$805 is $280 above the SC average of $525. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
The listing isn't quite the price
Quoted prices run about 4.2% above the advertised listing. On a $35,000 vehicle that's roughly $1,470 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
1 verified OTD quote from 77 Auto
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 verified quote
Most Common Add-ons
At a Glance
Tips for 77 Auto
- Their only quote included $899 in add-ons (Paint Protection), not marked optional.
- Doc fee ($805) is slightly above average. Worth asking for a reduction.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (1 quotes). Score may change as we collect more information.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 143 vehicles →$17,377
Median Price
76
Median Days Listed
7
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Rock Hill have transparency scores based on verified pricing data.
CarEdge Certified near Rock Hill
Frequently Asked Questions
What fees does 77 Auto charge?
Based on 1 verified out-the-door quote collected by CarEdge, 77 Auto charges a $805 documentation fee and averages $899 in dealer add-ons when present. 77 Auto earns Transparency Grade D, based on limited data (1 verified quote).
What is the doc fee at 77 Auto?
77 Auto charges a typical documentation fee of $805. The SC average is $525. This is based on 1 verified OTD quotes in our database.
Does 77 Auto add dealer add-ons?
77 Auto adds an average of $899 in dealer add-ons when present. Dealer add-ons appeared on 1 of 1 recent verified quote. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is 77 Auto a good dealership?
77 Auto earns a Grade D, based on limited data (1 verified quote). The grade reflects their doc fees, add-on behavior, and dealer markup, and an exact score appears once 77 Auto has 3 verified quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
What do reviews say about 77 Auto?
CarEdge reviews 77 Auto on 1 verified out-the-door quote, not star ratings. It earns transparency grade D, an early read that may change as more quotes come in, with a typical doc fee of $805 versus an SC average of $525. Dealer add-ons appeared on 1 of 1 recent quote.
Is 77 Auto a transparent car dealer in Rock Hill?
CarEdge has limited data on 77 Auto so far. 77 Auto holds CarEdge Transparency Grade D, based on 1 verified out-the-door quote. The grade may change as more quotes come in.
Explore South Carolina dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For 77 Auto in Rock Hill, SC, that has meant 1 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 1 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.