B

Audi San Diego earns a B.

Early deals look mostly fair. Read the out-the-door carefully before you sign.

$85
Doc fee

At the CA avg

100%
Dealer add-ons

On 4 of 4 recent quotes

4
Verified quotes →

Price negotiated down on 1 car

Developing confidenceSan Diego, CAUpdated How we score dealersPart of Holman Automotive Group Inc.

Location

San Diego, CA

8 rated dealers within 30 miles · Open full map →

The full story

Why Audi San Diego earned this grade

Between March 2026 and May 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Doc fee is in line with the market

At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.

Advertised pricing is largely honest

On average, the quoted price is only 1.0% above the listing — small enough to be fees, not markup games.

! Where to push back

1 thing

Quoted add-ons show up on most deals

75% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $597. Plan on seeing them on your quote.

TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.

4 verified OTD quotes from Audi San Diego

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

2 vehicle transactions — 4 individual quotes

2023 Audi Q4 e-tron

Premium PlusUsed
$31,212
$0doc feeNo mandatory add-ons$695optional
View Quote →

2025 Audi Q5

Premium Plus3 quotes
$47,362
$85doc fee—Saved $843
View 3 Quotes →

Most Common Add-ons

Optional — ask to remove
protection planavg $695
1 quote
Quoted Add-ons
theft protectionavg $796
3 quotes

At a Glance

Doc fee ($85) is at or below average
Minimal dealer markup above listing price

Tips for Audi San Diego

  • 3 of 4 quotes included $2,389 in add-ons (Theft Protection), not marked optional.
  • Doc fee ($85) is at or below CA average. One less thing to negotiate.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (4 quotes). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Audi San Diego charge?

Based on 4 verified out-the-door quotes collected by CarEdge, Audi San Diego charges a $85 documentation fee and averages $597 in dealer add-ons when present. Audi San Diego earns Transparency Grade B (81/100).

What is the doc fee at Audi San Diego?

Audi San Diego charges a typical documentation fee of $85. The CA average is $85. This is based on 4 verified OTD quotes in our database.

Does Audi San Diego add dealer add-ons?

Audi San Diego adds an average of $597 in dealer add-ons when present. Dealer add-ons appeared on 4 of 4 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Audi San Diego a good dealership?

Audi San Diego has a transparency score of 81/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Audi San Diego?

CarEdge reviews Audi San Diego on 4 verified out-the-door quotes, not star ratings. It earns transparency grade B (81/100), with a typical doc fee of $85 versus a CA average of $85. Dealer add-ons appeared on 4 of 4 recent quotes.

Is Audi San Diego a transparent Audi dealer in San Diego?

Yes. Audi San Diego holds CarEdge Transparency Grade B (81/100), based on 4 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Audi San Diego compare to other Audi dealers?

You can compare Audi San Diego's transparency score, doc fees, and add-on behavior against other Audi dealers using our comparison tool or by browsing Audi dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Audi Dealerships in California and Best Audi Dealerships in the US rank Audi dealers on the same data.

Explore Audi and California dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Audi San Diego in San Diego, CA, that has meant 4 verified OTD quotes across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
45
Price Accuracy (30%)
100
Data Quality (10%)
75

Doc Fee Comparison

This dealer$85
CA avg$85
National avg$404

Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.