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B

Land Rover San Diego earns a B.

Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.

$121
Median dealer fees

$4 above CA median

67%
Quoted add-ons

On 4 of 6 quotes, past year

6
Quotes, past year →

6 verified quotes since 2025

Developing confidence (latest quote Nov 2026)San Diego, CAUpdated How we score dealersPart of Holman Automotive Group Inc.

Location

San Diego, CA

8 rated dealers within 30 miles · Open full map →

The full story

Why Land Rover San Diego earned this grade

Land Rover San Diego received a B grade based on 6 verified quotes from November 2025 through November 2026. The review considers dealer fees, required extras, selling prices and whether charges were clearly shown.

What they do well

  • ✓ Dealer fees were itemized. All 6 quotes separately showed dealer fees, averaging $149, so buyers could see those charges.

Where to push back

Required extras are the main cost to ask about: 5 quotes show an average of $1,257 in required extras, and 4 include a required-extra charge greater than zero. Ask which extras are required, whether any can be declined, and request an itemized written offer before agreeing.

Average confirmed dealer fees were $149. The Median state fee in CA was $117, the middle fee amount in the eligible quote sample; fees exceeded that amount in 4 of the 6 quotes. Ask the dealer to explain its fee and confirm the total before signing. The written quotes do not provide a basis for conclusions about advertised vehicle prices.

6 verified OTD quotes from Land Rover San Diego

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

All 6 quotes are from the past year and count toward the grade

2026 Land Rover Range Rover

SENew2 quotes
$127,644
$122dealer feesNo mandatory add-ons$3,198optionalSaved $5,092
View 2 Quotes →

2025 Land Rover Defender 130

X-Dynamic SE3 quotes
$89,325
$85 - $360dealer fees$1,495 - $2,500mandatory$1,500optionalSaved $1,565
View 3 Quotes →

2019 GMC Yukon Denali

DenaliUsed
$37,923
$120dealer fees$795mandatory
View Quote →

Over a year old · shown for reference, not counted in the grade

2025 Land Rover Defender 130

X-Dynamic SE
$89,606
$120dealer fees$2,500mandatory
View Quote →

Most Common Add-ons

Optional — ask to remove
transportation to waavg $1,500
2 quotes
stargardavg $2,500
1 quote
window tintavg $599
1 quote
screen protectoravg $99
1 quote
transportationavg $1,500
1 quote
Quoted Add-ons
service & protection plansavg $1,571
4 quotes

At a Glance

Quotes fully itemized
High add-ons averaging $2,331
Advertised price not checked

Tips for Land Rover San Diego

  • 4 of 6 quotes included add-ons (Service & Protection Plans), not marked optional.
  • Recent quotes count most. This grade mostly reflects Nov 2026.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Land Rover San Diego charge?

Based on 6 verified out-the-door quotes from the past year, Land Rover San Diego charges $121 in dealer fees. Quoted add-ons average $2,331 when present. Land Rover San Diego earns Transparency Grade B (88/100).

Does Land Rover San Diego add dealer add-ons?

Land Rover San Diego adds an average of $2,331 in quoted add-ons when present. Quoted add-ons appeared on 4 of 6 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Land Rover San Diego a good dealership?

Land Rover San Diego has a transparency score of 88/100, earning a Grade B. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 6 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Land Rover San Diego?

CarEdge reviews Land Rover San Diego on 6 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade B (88/100), with dealer fees of $121 versus a CA median of $117. Quoted add-ons appeared on 4 of 6 quotes in the past year.

Is Land Rover San Diego a transparent Land Rover dealer in San Diego?

Yes. Land Rover San Diego holds CarEdge Transparency Grade B (88/100), based on 6 verified out-the-door quotes from the past year. That is well above average on dealer fees and add-ons.

How does Land Rover San Diego compare to other Land Rover dealers?

You can compare Land Rover San Diego's transparency score, dealer fees, and quoted add-ons against other Land Rover dealers using our comparison tool or by browsing Land Rover dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Land Rover Dealerships in California and Best Land Rover Dealerships in the US rank Land Rover dealers on the same data.

Explore Land Rover and California dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Land Rover San Diego in San Diego, CA, that has meant 6 verified OTD quotes from the past year across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Fee Transparency

30%

Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.

Add-on Behavior

30%

How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.

Price Accuracy

30%

Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.

Data Quality

10%

Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
96
Add-on Behavior (30%)
63
Price Accuracy (30%)
100
Data Quality (10%)
100

Total Dealer Fees Comparison

This dealer$121
CA median$117

Graded on 6 quotes from the past year (6 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.