Transparency Verdict
Bert Smith earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Developing confidence — based on 7 verified out-the-door quotes and 2 tracked negotiations · St. Petersburg, FL
Collected Nov 19, 2025 – Feb 26, 2026 · Updated May 3, 2026
The full story
Why Bert Smith earned this grade
Between November 2025 and February 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsNo dealer add-ons detected
Across 7 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingDoc fee is slightly padded
$999 is $20 above the FL average of $979. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
7 verified OTD quotes from Bert Smith
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 7 individual quotes
2023 Volkswagen Atlas
2025 BMW Z4
At a Glance
Tips for Bert Smith
- Doc fee is $599 above national average. Ask if they'll match competitors or reduce it.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is about 8% below listing (excluding taxes). This dealer keeps fees very low.
Nearby Rated Dealers
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Frequently Asked Questions
What is Bert Smith's doc fee?
Bert Smith charges a typical documentation fee of $999. The FL average is $979. This is based on 7 verified OTD quotes in our database.
Does Bert Smith add mandatory add-ons?
Based on our data, Bert Smith does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Bert Smith a good dealer?
Bert Smith has a transparency score of 98/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Bert Smith in St. Petersburg, FL, that has meant 7 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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