A
90–100 · Exceptional

Transparency Verdict

Bob Moore Ford earns an A.

Promising early read.

The verified deals we have so far look reasonable on fees and pricing. We'll firm up the verdict as more data comes in.

Developing confidence — based on 3 verified out-the-door quotes · Oklahoma City, OK
Collected Nov 24, 2025Apr 28, 2026 · Updated May 20, 2026

Location

Oklahoma City, OK

1 rated dealer within 30 miles · Open full map →

The full story

Why Bob Moore Ford earned this grade

Between November 2025 and April 2026, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

1 thing

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

2 things

Doc fee is slightly padded

$699 is $133 above the OK average of $566. Not outrageous, but worth questioning.

TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.

Add-ons show up on most deals

33% of quotes include dealer add-ons, averaging $189. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.

TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.

3 verified OTD quotes from Bob Moore Ford

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 verified quotes

2023 BMW IX

BaseUsed
$34,584
$377doc fee$189add-ons
View Quote →

2025 Honda Pilot

$44,000
$699doc feeNo add-ons
View Quote →

2023 Ford F-150

Used
$42,939
$699doc feeNo add-ons
View Quote →

Most Common Add-ons

1
accessoriesavg $189
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Bob Moore Ford

  • In Oklahoma, dealers cannot claim this fee is required by law — that's a regulatory violation under ONMVC rule 465:15-1-2. The same rule covers any name they use: "doc fee," "processing," "service and handling," "admin," or "ADP."
  • Doc fee ($699) is slightly above average. Worth asking for a reduction.
  • Minor add-ons (~$63) may appear. Ask what's included and if they can be removed.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Nearby Rated Dealers

These dealers near Oklahoma City have transparency scores based on verified pricing data.

Frequently Asked Questions

What is Bob Moore Ford's doc fee?

Bob Moore Ford charges a typical documentation fee of $699. The OK average is $566. This is based on 3 verified OTD quotes in our database.

Does Bob Moore Ford add mandatory add-ons?

Bob Moore Ford adds an average of $63 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Bob Moore Ford a good dealer?

Bob Moore Ford has a transparency score of 90/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Bob Moore Ford in Oklahoma City, OK, that has meant 3 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
87
Add-on Behavior (30%)
80
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$699
OK avg$566
National avg$400

Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.