Transparency Verdict
Clay Cooley Ford earns a D.
Proceed with caution.
High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.
Strong confidence — based on 38 verified out-the-door quotes and 5 tracked negotiations · Arlington, TX
Collected Oct 18, 2025 – Apr 3, 2026 · Updated May 4, 2026
Location
Arlington, TX
The full story
Why Clay Cooley Ford earned this grade
Between October 2025 and April 2026, CarEdge negotiated or logged 38 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is genuinely reasonable
$0 is $233 below the TX average of $233. That's money you keep — most dealers in their market charge more.
Shoppers who negotiated saved real money
Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $3,735 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
2 thingsAdd-ons are baked into almost every deal
82% of quotes include dealer add-ons, averaging $3,327. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
The listing isn't quite the price
Quoted prices run about 3.6% above the advertised listing. On a $35,000 vehicle that's roughly $1,260 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
38 verified OTD quotes from Clay Cooley Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
22 vehicle transactions — 38 individual quotes
2026 Ford Super Duty F-350 DRW
Most Common Add-ons
At a Glance
Tips for Clay Cooley Ford
- This dealer often adds $13,225 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
- 38 quotes analyzed. This score is based on solid data.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 754 vehicles →$47,156
Median Price
95
Median Days Listed
50
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Frequently Asked Questions
What is Clay Cooley Ford's doc fee?
Clay Cooley Ford charges a typical documentation fee of $0. The TX average is $233. This is based on 38 verified OTD quotes in our database.
Does Clay Cooley Ford add mandatory add-ons?
Clay Cooley Ford adds an average of $13,225 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Clay Cooley Ford a good dealer?
Clay Cooley Ford has a transparency score of 62.3/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 38 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Clay Cooley Ford in Arlington, TX, that has meant 38 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 38 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Bring real numbers to this dealership
CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.