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Clay Cooley Ford earns a C.
Expect pushback on fees and add-ons. Shoppers who hold the line here save money.
- $321
- Doc fee
- 69%
- Dealer add-ons
$94 above TX avg
On 29 of 42 recent quotes
Strong confidenceArlington, TXUpdated How we score dealersPart of Clay Cooley Auto Group
The full story
Why Clay Cooley Ford earned this grade
Between October 2025 and October 2026, CarEdge negotiated or logged 42 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsAdvertised pricing is largely honest
On average, the quoted price is only 1.5% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 8 back-and-forth negotiations we tracked here, buyers saved an average of $3,584 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
2 thingsDoc fee exceeds the state cap
Their typical doc fee of $321.38 is above TX's legal cap of $225. This is a red flag — every dealer in the state must stay at or below this number.
TipTell them you expect the doc fee at $225 or lower. It's not optional; it's the law.
Quoted add-ons show up on most deals
62% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $2,010. Plan on seeing them on your quote.
TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.
42 verified OTD quotes from Clay Cooley Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
27 vehicle transactions — 42 individual quotes
Most Common Add-ons
At a Glance
Tips for Clay Cooley Ford
- 26 of 42 quotes included $84,426 in add-ons (Protection Package, Accessories, Protection Plan), not marked optional.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
- 42 quotes analyzed. This score is based on solid data.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 633 vehicles →$46,765
Median Price
131
Median Days Listed
20
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Arlington have transparency scores based on verified pricing data.
CarEdge Certified near Arlington
Frequently Asked Questions
What fees does Clay Cooley Ford charge?
Based on 42 verified out-the-door quotes collected by CarEdge, Clay Cooley Ford charges a $321 documentation fee and averages $2,010 in dealer add-ons when present. Clay Cooley Ford earns Transparency Grade C (70/100).
What is the doc fee at Clay Cooley Ford?
Clay Cooley Ford charges a typical documentation fee of $321. The TX average is $227. This is based on 42 verified OTD quotes in our database.
Does Clay Cooley Ford add dealer add-ons?
Clay Cooley Ford adds an average of $2,010 in dealer add-ons when present. Dealer add-ons appeared on 29 of 42 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Clay Cooley Ford a good dealership?
Clay Cooley Ford has a transparency score of 70/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 42 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
What do reviews say about Clay Cooley Ford?
CarEdge reviews Clay Cooley Ford on 42 verified out-the-door quotes, not star ratings. It earns transparency grade C (70/100), with a typical doc fee of $321 versus a TX average of $227. Dealer add-ons appeared on 29 of 42 recent quotes.
Is Clay Cooley Ford a transparent Ford dealer in Arlington?
Clay Cooley Ford is about average. Clay Cooley Ford holds CarEdge Transparency Grade C (70/100), based on 42 verified out-the-door quotes. Compare its quotes with other Ford dealers nearby before you buy.
How does Clay Cooley Ford compare to other Ford dealers?
You can compare Clay Cooley Ford's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Dallas-Fort Worth, Best Ford Dealerships in Texas and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Texas dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Clay Cooley Ford in Arlington, TX, that has meant 42 verified OTD quotes across 8 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 42 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.