Transparency Verdict
Clay Cooley Nissan earns a C.
Negotiate. Hard.
Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.
Strong confidence — based on 21 verified out-the-door quotes and 1 tracked negotiation · Dallas, TX
Collected Dec 18, 2025 – Jun 29, 2026 · Updated Aug 3, 2026
The full story
Why Clay Cooley Nissan earned this grade
Between December 2025 and June 2026, CarEdge negotiated or logged 21 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is genuinely reasonable
$0 is $229 below the TX average of $229. That's money you keep — most dealers in their market charge more.
! Where to push back
2 thingsAdd-ons show up on most deals
33% of quotes include dealer add-ons, averaging $1,892. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
Listing price and real price disagree
Quoted prices run 7.1% above the advertised listing — roughly $2,485 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
21 verified OTD quotes from Clay Cooley Nissan
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
11 vehicle transactions — 21 individual quotes
Most Common Add-ons
At a Glance
Tips for Clay Cooley Nissan
- Expect ~$631 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
- Dealer markup is only +7% above listing (excluding taxes). This dealer keeps their fees minimal.
- 21 quotes analyzed. This score is based on solid data.
Keep researching
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Frequently Asked Questions
What fees does Clay Cooley Nissan charge?
Based on 21 verified out-the-door quotes collected by CarEdge, Clay Cooley Nissan charges a $0 documentation fee and averages $631 in dealer add-ons when present. Clay Cooley Nissan earns Transparency Grade C (79.4/100).
What is Clay Cooley Nissan's doc fee?
Clay Cooley Nissan charges a typical documentation fee of $0. The TX average is $229. This is based on 21 verified OTD quotes in our database.
Does Clay Cooley Nissan add mandatory add-ons?
Clay Cooley Nissan adds an average of $631 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Clay Cooley Nissan a good dealer?
Clay Cooley Nissan has a transparency score of 79.4/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 21 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
Explore Nissan and Texas dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Clay Cooley Nissan in Dallas, TX, that has meant 21 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 21 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Bring real numbers to this dealership
CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.