Gene Messer Toyota

Lubbock, TX·5 verified quotes*

Nov 7, 2025Nov 13, 2025

F
58.7/100
Shop Inventory806-450-8748Website
Doc Fee
Add-on Rate
Avg Negotiated
$541
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Transparency Score Breakdown

Fee Transparency (30%)96
Add-on Behavior (30%)20
Price Accuracy (30%)60
Data Quality (10%)60
  • Doc fee ($225) is slightly above TX average ($150)
  • Average dealer add-ons of $2,188 when present
  • Fees average 7.8% above listing (~$2,730 on a $35k vehicle) — high

Doc Fee Comparison

This dealer$225
TX avg$150
National avg$398

Recent Quotes

1 vehicle transaction5 individual quotes

2026 Toyota Grand Highlander Hybrid

New5 quotes

Most Common Add-ons

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Frequently Asked Questions

What is Gene Messer Toyota's doc fee?

Create a free account to see Gene Messer Toyota's doc fee and how it compares to the TX average. Based on 5 verified OTD quotes.

Does Gene Messer Toyota add mandatory add-ons?

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Is Gene Messer Toyota a good dealer?

Gene Messer Toyota has a transparency score of 58.7/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

High add-ons detected
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Tips for Gene Messer Toyota

  • This dealer often adds significant add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
  • Doc fee is at or below national average. One less thing to negotiate.
  • Dealer markup is only +8% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes
5
Recent (12mo)
5
Complete Data
3

What to Expect

When shopping at Gene Messer Toyota:

  • Doc fee details available with a free account
  • Add-on details available with a free account
  • OTD price is typically about 8% above listing
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.