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Imperial Valley Auto earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $85
- Doc fee
- 29%
- Dealer add-ons
At the CA avg
On 2 of 7 recent quotes
Developing confidenceEl Centro, CAUpdated How we score dealers
The full story
Why Imperial Valley Auto earned this grade
Between July 2026 and September 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.
Quoted add-ons are the exception
Only 14% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $371. Most shoppers here never see one.
Advertised pricing is largely honest
On average, the quoted price is only 2.3% above the listing — small enough to be fees, not markup games.
7 verified OTD quotes from Imperial Valley Auto
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
3 vehicle transactions — 7 individual quotes
Most Common Add-ons
At a Glance
Tips for Imperial Valley Auto
- 1 of 7 quotes included $2,597 in add-ons (Accessories), not marked optional.
- Doc fee ($85) is at or below CA average. One less thing to negotiate.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 321 vehicles →$51,207
Median Price
58
Median Days Listed
26
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near El Centro have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Imperial Valley Auto charge?
Based on 7 verified out-the-door quotes collected by CarEdge, Imperial Valley Auto charges a $85 documentation fee and averages $371 in dealer add-ons when present. Imperial Valley Auto earns Transparency Grade B (89/100).
What is the doc fee at Imperial Valley Auto?
Imperial Valley Auto charges a typical documentation fee of $85. The CA average is $85. This is based on 7 verified OTD quotes in our database.
Does Imperial Valley Auto add dealer add-ons?
Imperial Valley Auto adds an average of $371 in dealer add-ons when present. Dealer add-ons appeared on 2 of 7 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Imperial Valley Auto a good dealership?
Imperial Valley Auto has a transparency score of 89/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Imperial Valley Auto?
CarEdge reviews Imperial Valley Auto on 7 verified out-the-door quotes, not star ratings. It earns transparency grade B (89/100), with a typical doc fee of $85 versus a CA average of $85. Dealer add-ons appeared on 2 of 7 recent quotes.
Is Imperial Valley Auto a transparent GMC dealer in El Centro?
Yes. Imperial Valley Auto holds CarEdge Transparency Grade B (89/100), based on 7 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Imperial Valley Auto compare to other GMC dealers?
You can compare Imperial Valley Auto's transparency score, doc fees, and add-on behavior against other GMC dealers using our comparison tool or by browsing GMC dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best GMC Dealerships in California and Best GMC Dealerships in the US rank GMC dealers on the same data.
Explore GMC and California dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Imperial Valley Auto in El Centro, CA, that has meant 7 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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