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A

Infiniti of Gwinnett earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$899
Doc fee

$102 above GA avg

79%
Dealer add-ons

On 11 of 14 recent quotes

14
Verified quotes →

Price negotiated down on 3 cars

Moderate confidenceDuluth, GAUpdated How we score dealers

Location

Duluth, GA

8 rated dealers within 30 miles · Open full map →

The full story

Why Infiniti of Gwinnett earned this grade

Between August 2025 and September 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Quoted add-ons are the exception

Only 14% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $156. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,845 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Doc fee is slightly padded

$899 is $102 above the GA average of $797. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

14 verified OTD quotes from Infiniti of Gwinnett

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

8 vehicle transactions — 14 individual quotes

2026 Lexus RX

350 Premium PlusNew2 quotes
$75,130
$899doc fee—
View 2 Quotes →

2024 Lexus 450h+

F sport handlingUsed3 quotes
$53,069
$899doc fee—Saved $2,259
View 3 Quotes →

2024 Lexus RX 350

Premium PlusUsed
$60,614
$899doc feeNo mandatory add-ons$2,190optional
View Quote →

2022 Toyota Sienna

Used
$48,052
$899doc feeNo mandatory add-ons$950optional
View Quote →

2024 Lexus NX 250

PremiumUsed2 quotes
$42,969
$899doc fee—Saved $1,980
View 2 Quotes →

2021 Lexus IS 350

F SPORT2 quotes
$44,970
$589doc fee—Saved $1,298
View 2 Quotes →

2024 Infiniti QX60

Used
$56,371
$899doc feeNo add-ons
View Quote →

2023 Acura MDX

Used2 quotes
$50,494
$799doc feeNo add-ons
View 2 Quotes →

Most Common Add-ons

Optional — ask to remove
theft protectionavg $819
8 quotes
window tintavg $395
2 quotes
protection planavg $1,240
2 quotes
ceramic pro optionalavg $2,995
1 quote
Quoted Add-ons
accessoriesavg $1,092
2 quotes

At a Glance

Minimal dealer markup above listing price

Tips for Infiniti of Gwinnett

  • 2 of 14 quotes included $2,184 in add-ons (Accessories), not marked optional.
  • Doc fee ($899) is slightly above average. Worth asking for a reduction.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Dealer markup is about 3% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Infiniti of Gwinnett charge?

Based on 14 verified out-the-door quotes collected by CarEdge, Infiniti of Gwinnett charges a $899 documentation fee and averages $156 in dealer add-ons when present. Infiniti of Gwinnett earns Transparency Grade A (94/100).

What is the doc fee at Infiniti of Gwinnett?

Infiniti of Gwinnett charges a typical documentation fee of $899. The GA average is $797. This is based on 14 verified OTD quotes in our database.

Does Infiniti of Gwinnett add dealer add-ons?

Infiniti of Gwinnett adds an average of $156 in dealer add-ons when present. Dealer add-ons appeared on 11 of 14 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Infiniti of Gwinnett a good dealership?

Infiniti of Gwinnett has a transparency score of 94/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Infiniti of Gwinnett?

CarEdge reviews Infiniti of Gwinnett on 14 verified out-the-door quotes, not star ratings. It earns transparency grade A (94/100), with a typical doc fee of $899 versus a GA average of $797. Dealer add-ons appeared on 11 of 14 recent quotes.

Is Infiniti of Gwinnett a transparent Infiniti dealer in Duluth?

Yes. Infiniti of Gwinnett holds CarEdge Transparency Grade A (94/100), based on 14 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Infiniti of Gwinnett compare to other Infiniti dealers?

You can compare Infiniti of Gwinnett's transparency score, doc fees, and add-on behavior against other Infiniti dealers using our comparison tool or by browsing Infiniti dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Infiniti Dealerships in Atlanta and Best Infiniti Dealerships in the US rank Infiniti dealers on the same data.

Explore Infiniti and Georgia dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Infiniti of Gwinnett in Duluth, GA, that has meant 14 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
90
Add-on Behavior (30%)
91
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$899
GA avg$797
National avg$404

Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.