Transparency Verdict
Jerry Ulm earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 18 verified out-the-door quotes and 3 tracked negotiations · Tampa, FL
Collected Nov 1, 2025 – Dec 28, 2025 · Updated May 3, 2026
The full story
Why Jerry Ulm earned this grade
Between November 2025 and December 2025, CarEdge negotiated or logged 18 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsAdd-ons are the exception, not the rule
Only 22% of quotes include dealer-installed add-ons, averaging $2,849 when present. Most shoppers here never see them.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $3,320 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingDoc fee is significantly inflated
$1,298 is $319 above the FL average of $979. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
18 verified OTD quotes from Jerry Ulm
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 18 individual quotes
2023 Toyota Tundra 4WD
2022 Ram 3500
Most Common Add-ons
At a Glance
Tips for Jerry Ulm
- Doc fee is $898 above national average. Ask if they'll match competitors or reduce it.
- Expect ~$633 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Dealer markup is about 4% below listing (excluding taxes). This dealer keeps fees very low.
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Frequently Asked Questions
What is Jerry Ulm's doc fee?
Jerry Ulm charges a typical documentation fee of $1,298. The FL average is $979. This is based on 18 verified OTD quotes in our database.
Does Jerry Ulm add mandatory add-ons?
Jerry Ulm adds an average of $633 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Jerry Ulm a good dealer?
Jerry Ulm has a transparency score of 83.4/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 18 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Jerry Ulm in Tampa, FL, that has meant 18 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 18 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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