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Jerry Ulm Chrysler Dodge Jeep Ram earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $1,298
- Doc fee
- 28%
- Dealer add-ons
$327 above FL avg
On 5 of 18 recent quotes
Moderate confidenceTampa, FLUpdated How we score dealersPart of Morgan Auto Group
The full story
Why Jerry Ulm Chrysler Dodge Jeep Ram earned this grade
Between November 2025 and September 2026, CarEdge negotiated or logged 18 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsQuoted add-ons are the exception
Only 28% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $1,067. Most shoppers here never see one.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $3,890 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingDoc fee is significantly inflated
$1,298 is $327 above the FL average of $971. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
18 verified OTD quotes from Jerry Ulm Chrysler Dodge Jeep Ram
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
9 vehicle transactions — 18 individual quotes
Most Common Add-ons
At a Glance
Tips for Jerry Ulm Chrysler Dodge Jeep Ram
- Doc fee is $327 above FL average. Ask if they'll match competitors or reduce it.
- 5 of 18 quotes included $19,202 in add-ons (Dealer Installed Accesories, Goldilocks Exterior Paint, Customer Preferred Package 24S), not marked optional.
- Dealer markup is about 1% below listing (excluding taxes). This dealer keeps their fees minimal.
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 539 vehicles →$50,442
Median Price
82
Median Days Listed
17
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Tampa have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Jerry Ulm Chrysler Dodge Jeep Ram charge?
Based on 18 verified out-the-door quotes collected by CarEdge, Jerry Ulm Chrysler Dodge Jeep Ram charges a $1,298 documentation fee and averages $1,067 in dealer add-ons when present. Jerry Ulm Chrysler Dodge Jeep Ram earns Transparency Grade B (82/100).
What is the doc fee at Jerry Ulm Chrysler Dodge Jeep Ram?
Jerry Ulm Chrysler Dodge Jeep Ram charges a typical documentation fee of $1,298. The FL average is $971. This is based on 18 verified OTD quotes in our database.
Does Jerry Ulm Chrysler Dodge Jeep Ram add dealer add-ons?
Jerry Ulm Chrysler Dodge Jeep Ram adds an average of $1,067 in dealer add-ons when present. Dealer add-ons appeared on 5 of 18 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Jerry Ulm Chrysler Dodge Jeep Ram a good dealership?
Jerry Ulm Chrysler Dodge Jeep Ram has a transparency score of 82/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 18 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Jerry Ulm Chrysler Dodge Jeep Ram?
CarEdge reviews Jerry Ulm Chrysler Dodge Jeep Ram on 18 verified out-the-door quotes, not star ratings. It earns transparency grade B (82/100), with a typical doc fee of $1,298 versus an FL average of $971. Dealer add-ons appeared on 5 of 18 recent quotes.
Is Jerry Ulm Chrysler Dodge Jeep Ram a transparent Chrysler dealer in Tampa?
Yes. Jerry Ulm Chrysler Dodge Jeep Ram holds CarEdge Transparency Grade B (82/100), based on 18 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Jerry Ulm Chrysler Dodge Jeep Ram compare to other Chrysler dealers?
You can compare Jerry Ulm Chrysler Dodge Jeep Ram's transparency score, doc fees, and add-on behavior against other Chrysler dealers using our comparison tool or by browsing Chrysler dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Chrysler Dealerships in Tampa, Best Chrysler Dealerships in Sarasota, Best Chrysler Dealerships in Florida and Best Chrysler Dealerships in the US rank Chrysler dealers on the same data.
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How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Jerry Ulm Chrysler Dodge Jeep Ram in Tampa, FL, that has meant 18 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 18 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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