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B

Jerry Ulm Chrysler Dodge Jeep RAM earns a B.

Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.

$1,298
Doc fee

$305 above FL avg

24%
Dealer add-ons

On 4 of 17 recent quotes

17
Verified quotes →

Price negotiated down on 5 cars

Moderate confidenceTampa, FLUpdated How we score dealersPart of Morgan Auto Group

Location

Tampa, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Jerry Ulm Chrysler Dodge Jeep RAM earned this grade

Between November 2025 and September 2026, CarEdge negotiated or logged 17 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Quoted add-ons are the exception

Only 24% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $670. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $4,027 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Doc fee is significantly inflated

$1,298 is $305 above the FL average of $993. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

17 verified OTD quotes from Jerry Ulm Chrysler Dodge Jeep RAM

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

9 vehicle transactions — 17 individual quotes

2026 Ram 1500

RHONew3 quotes
$94,001
$1,298doc feeNo add-onsSaved $4,799
View 3 Quotes →

2026 Jeep Gladiator

Sport SNew2 quotes
$48,935
$1,298doc fee—Saved $5,376
View 2 Quotes →

2026 Ram 1500

BIG HORNNew
$57,919
$1,298doc feeNo add-ons
View Quote →

2026 Ram 1500

Big HornNew
$58,093
$1,298doc feeNo add-ons
View Quote →

2020 Acura RDX

Technology PackageUsed
$27,540
$1,298doc feeNo add-ons
View Quote →

2023 Toyota Tundra

TRD ProUsed2 quotes
$56,273
$1,298doc fee—Saved $5,300
View 2 Quotes →

2022 Ram 3500

Big HornUsed3 quotes
$44,585
$1,298doc feeNo add-onsSaved $1,469
View 3 Quotes →

2026 Ram 1500

CREW CAB RHO 5'7" 4WD (22Y)New
$95,151
$1,298doc feeNo add-ons
View Quote →

2021 Nissan Kicks

SVUsed3 quotes
$19,436
$1,298doc fee—Saved $3,190
View 3 Quotes →

Most Common Add-ons

Quoted Add-ons
dealer installed accesoriesavg $2,799
3 quotes
recommended ppp + :avg $2,999
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Jerry Ulm Chrysler Dodge Jeep RAM

  • Doc fee is $305 above FL average. Ask if they'll match competitors or reduce it.
  • 4 of 17 quotes included add-ons (Dealer Installed Accesories, Recommended PPP + :), not marked optional.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Jerry Ulm Chrysler Dodge Jeep RAM charge?

Based on 17 verified out-the-door quotes collected by CarEdge, Jerry Ulm Chrysler Dodge Jeep RAM charges a $1,298 documentation fee and averages $670 in dealer add-ons when present. Jerry Ulm Chrysler Dodge Jeep RAM earns Transparency Grade B (84/100).

What is the doc fee at Jerry Ulm Chrysler Dodge Jeep RAM?

Jerry Ulm Chrysler Dodge Jeep RAM charges a typical documentation fee of $1,298. The FL average is $992. This is based on 17 verified OTD quotes in our database.

Does Jerry Ulm Chrysler Dodge Jeep RAM add dealer add-ons?

Jerry Ulm Chrysler Dodge Jeep RAM adds an average of $670 in dealer add-ons when present. Dealer add-ons appeared on 4 of 17 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Jerry Ulm Chrysler Dodge Jeep RAM a good dealership?

Jerry Ulm Chrysler Dodge Jeep RAM has a transparency score of 84/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Jerry Ulm Chrysler Dodge Jeep RAM?

CarEdge reviews Jerry Ulm Chrysler Dodge Jeep RAM on 17 verified out-the-door quotes, not star ratings. It earns transparency grade B (84/100), with a typical doc fee of $1,298 versus an FL average of $993. Dealer add-ons appeared on 4 of 17 recent quotes.

Is Jerry Ulm Chrysler Dodge Jeep RAM a transparent Chrysler dealer in Tampa?

Yes. Jerry Ulm Chrysler Dodge Jeep RAM holds CarEdge Transparency Grade B (84/100), based on 17 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Jerry Ulm Chrysler Dodge Jeep RAM compare to other Chrysler dealers?

You can compare Jerry Ulm Chrysler Dodge Jeep RAM's transparency score, doc fees, and add-on behavior against other Chrysler dealers using our comparison tool or by browsing Chrysler dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Chrysler Dealerships in Tampa, Best Chrysler Dealerships in Sarasota, Best Chrysler Dealerships in Florida and Best Chrysler Dealerships in the US rank Chrysler dealers on the same data.

Explore Chrysler and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Jerry Ulm Chrysler Dodge Jeep RAM in Tampa, FL, that has meant 17 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
69
Add-on Behavior (30%)
76
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$1,298
FL avg$993
National avg$404

Pulled 17 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.