Transparency Verdict
Johnson Auto Plaza earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Moderate confidence — based on 15 verified out-the-door quotes and 3 tracked negotiations · Brighton, CO
Collected Oct 14, 2025 – Feb 19, 2026 · Updated May 3, 2026
The full story
Why Johnson Auto Plaza earned this grade
Between October 2025 and February 2026, CarEdge negotiated or logged 15 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
4 thingsDoc fee is in line with the market
At $599, their doc fee sits at or just under the CO average. Not exceptional, but nothing to fight over.
No dealer add-ons detected
Across 15 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,747 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
15 verified OTD quotes from Johnson Auto Plaza
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 15 individual quotes
At a Glance
Tips for Johnson Auto Plaza
- Doc fee ($599) is slightly above average. Worth asking for a reduction.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is about 3% below listing (excluding taxes). This dealer keeps fees very low.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 473 vehicles →$54,342
Median Price
35
Median Days Listed
59
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Brighton have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Johnson Auto Plaza's doc fee?
Johnson Auto Plaza charges a typical documentation fee of $599. The CO average is $693. This is based on 15 verified OTD quotes in our database.
Does Johnson Auto Plaza add mandatory add-ons?
Based on our data, Johnson Auto Plaza does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Johnson Auto Plaza a good dealer?
Johnson Auto Plaza has a transparency score of 100/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 15 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Johnson Auto Plaza in Brighton, CO, that has meant 15 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 15 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Shop this dealer with confidence
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates so you walk in already knowing the right number.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.