B
80–89 · Above average

Transparency Verdict

Lou Sobh Kia earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Strong confidence — based on 25 verified out-the-door quotes and 6 tracked negotiations · Cumming, GA
Collected Sep 12, 2025May 20, 2026 · Updated May 21, 2026

Location

Cumming, GA

4 rated dealers within 30 miles · Open full map →

The full story

Why Lou Sobh Kia earned this grade

Between September 2025 and May 2026, CarEdge negotiated or logged 25 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

3 things

Doc fee is in line with the market

At $798, their doc fee sits at or just under the GA average. Not exceptional, but nothing to fight over.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $728 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Add-ons are baked into almost every deal

68% of quotes include dealer add-ons, averaging $1,001. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.

25 verified OTD quotes from Lou Sobh Kia

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

9 vehicle transactions25 individual quotes

2026 Kia EV9

GT-LineNew3 quotes
$67,179
$798doc fee$1,295add-onsSaved $535
View 3 Quotes →

2026 Kia EV9

GT-LineNew3 quotes
$67,179
$798doc fee$1,295add-onsSaved $535
View 3 Quotes →

2026 Kia EV6

GT-LineNew
$47,500
$899doc feeNo add-ons
View Quote →

2022 Ford Bronco

Base 4dr 4x4Used2 quotes
$37,892
$798doc feeNo add-onsSaved $1,646
View 2 Quotes →

2025 Kia Telluride

SX (A8)New
$48,970
$798doc fee$1,295add-ons
View Quote →

2024 Kia K5

GT-Line (A8) 4drUsed5 quotes
$27,161
$798doc fee$995add-onsSaved $604
View 5 Quotes →

2023 Kia K5

GT-Line (A8) 4dr Front-Wheel DriveUsed4 quotes
$27,233
$798doc feeNo add-onsSaved $535
View 4 Quotes →

2026 Kia Sportage Hybrid

X-Line 4dr All-Wheel DriveNew5 quotes
$39,575
$798doc fee$595add-onsSaved $514
View 5 Quotes →

2022 Kia Telluride

EX (A8) 4dr All-Wheel DriveUsed
$37,392
$798doc fee$995add-ons
View Quote →

Most Common Add-ons

1
protection planavg $1,001
17 quotes

At a Glance

Doc fee ($798) is at or below average
Minimal dealer markup above listing price

Tips for Lou Sobh Kia

  • Doc fee is $398 above national average. Ask if they'll match competitors or reduce it.
  • Expect ~$681 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Dealer markup is about 3% below listing (excluding taxes). This dealer keeps fees very low.
  • 25 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Lou Sobh Kia's doc fee?

Lou Sobh Kia charges a typical documentation fee of $798. The GA average is $821. This is based on 25 verified OTD quotes in our database.

Does Lou Sobh Kia add mandatory add-ons?

Lou Sobh Kia adds an average of $681 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Lou Sobh Kia a good dealer?

Lou Sobh Kia has a transparency score of 84.8/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 25 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Lou Sobh Kia in Cumming, GA, that has meant 25 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
49
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$798
GA avg$821
National avg$400

Pulled 25 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Shop this dealer with confidence

CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates so you walk in already knowing the right number.

Try CarEdge Pro

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.