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Red Rock Honda earns an A.
Early deals look fair on fees and pricing. CarEdge will firm this up as more data comes in.
- $579
- Doc fee
- None
- Dealer add-ons
$72 below CO avg
In 3 recent quotes
Developing confidenceGrand Junction, COUpdated How we score dealersPart of Tim Dahle Auto Group
The full story
Why Red Rock Honda earned this grade
Between May 2026 and May 2026, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $579, their doc fee sits at or just under the CO average. Not exceptional, but nothing to fight over.
No dealer add-ons detected
Across 3 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
3 verified OTD quotes from Red Rock Honda
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
2 vehicle transactions — 3 individual quotes
2026 Honda Pilot
At a Glance
Tips for Red Rock Honda
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($579) is at or below CO average. One less thing to negotiate.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is about 1% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 2 vehicles →$36,510
Median Price
118
Median Days Listed
—
Added This Week
Nearby Rated Dealers
These dealers near Grand Junction have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Red Rock Honda charge?
Based on 3 verified out-the-door quotes collected by CarEdge, Red Rock Honda charges a $579 documentation fee and typically adds no mandatory dealer add-ons. Red Rock Honda earns Transparency Grade A (100/100).
What is the doc fee at Red Rock Honda?
Red Rock Honda charges a typical documentation fee of $579. The CO average is $651. This is based on 3 verified OTD quotes in our database.
Does Red Rock Honda add dealer add-ons?
Based on our data, quotes from Red Rock Honda typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 3 recent verified quotes.
Is Red Rock Honda a good dealership?
Red Rock Honda has a transparency score of 100/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Red Rock Honda?
CarEdge reviews Red Rock Honda on 3 verified out-the-door quotes, not star ratings. It earns transparency grade A (100/100), with a typical doc fee of $579 versus a CO average of $651. None of its 3 recent quotes included dealer add-ons.
Is Red Rock Honda a transparent Honda dealer in Grand Junction?
Yes. Red Rock Honda holds CarEdge Transparency Grade A (100/100), based on 3 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Red Rock Honda compare to other Honda dealers?
You can compare Red Rock Honda's transparency score, doc fees, and add-on behavior against other Honda dealers using our comparison tool or by browsing Honda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Honda Dealerships in Colorado and Best Honda Dealerships in the US rank Honda dealers on the same data.
Explore Honda and Colorado dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Red Rock Honda in Grand Junction, CO, that has meant 3 verified OTD quotes across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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