CarEdge

Rochester Toyota

Hanover, MA·14 verified quotes*

Oct 29, 2025Apr 3, 2026· Score updated Apr 7, 2026

C
74.7/100
Add-on Rate
36%of quotes

Avg $963 when present

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Rochester Toyota Review

Based on 14 verified OTD quotes from Oct 2025 to Apr 2026, Rochester Toyota earns a Grade C (74.7/100). Their doc fee of $964 is $422 above the MA average ($542). When present, add-ons average $344, which is relatively low. Buyers who negotiated saved an average of $1,487.

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

4 negotiable
0d50d99d149d198d$3k$21k$38k$56k$74kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
58
Add-on Behavior (30%)
79
Price Accuracy (30%)
86
Data Quality (10%)
79
  • Doc fee ($964) is $396 above MA average ($568)
  • Average dealer add-ons of $963 when present
  • Fees average 4.6% above listing (~$1,610 on a $35k vehicle) — typical

Doc Fee Comparison

This dealer$964
MA avg$568
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

5 vehicle transactions14 individual quotes

2023 Toyota Sienna

$51,619
$370doc feeNo add-ons
View Quote →

2026 Toyota Camry

LE AWDNew4 quotes
$30,134
$599doc fee$199add-onsSaved $2,548
View 4 Quotes →

2024 Toyota RAV4

HYBRID XLE AWD SUVNew
$38,781
doc feeNo add-ons
View Quote →

2024 Toyota RAV4 HYBRID

XLE AWD SUV7 quotes
$38,781
$1,329doc feeNo add-onsSaved $425
View 7 Quotes →

2024 Toyota RAV4 HYBRID

XLE AWD SUVNew
$39,206
doc fee$3,822add-ons
View Quote →

Most Common Add-ons

1
allstate anti theftavg $199
4 quotes
2
dealer installed accessoriesavg $199
1 quote

Frequently Asked Questions

What is Rochester Toyota's doc fee?

Rochester Toyota charges a typical documentation fee of $964. The MA average is $542. This is based on 14 verified OTD quotes in our database.

Does Rochester Toyota add mandatory add-ons?

Rochester Toyota adds an average of $344 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rochester Toyota a good dealer?

Rochester Toyota has a transparency score of 74.7/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee ($964) is well above average ($542)
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Tips for Rochester Toyota

  • Doc fee is $564 above national average. Ask if they'll match competitors or reduce it.
  • Minor add-ons (~$344) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +5% above listing (excluding taxes). This dealer keeps their fees minimal.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.