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Rodeo Ford earns a B.
Early deals look mostly fair. Read the out-the-door carefully before you sign.
- $599
- Doc fee
- 50%
- Dealer add-ons
$15 above AZ avg
On 1 of 2 recent quotes
Limited confidenceGoodyear, AZUpdated How we score dealers
Early read. The grade may shift as we log more deals here.
The full story
Why Rodeo Ford earned this grade
Between October 2025 and October 2025, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $599, their doc fee is within $15 of the AZ average of $584. Not exceptional, but nothing to fight over.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
2 verified OTD quotes from Rodeo Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 2 individual quotes
2025 Ford Ranger
Most Common Add-ons
At a Glance
Tips for Rodeo Ford
- 1 of 2 quotes included $1,997 in add-ons (Window Tint, Guard, Bed Liner), not marked optional.
- Dealer markup is about 2% below listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (2 quotes). Score may change as we collect more information.
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Frequently Asked Questions
What fees does Rodeo Ford charge?
Based on 2 verified out-the-door quotes collected by CarEdge, Rodeo Ford charges a $599 documentation fee and averages $999 in dealer add-ons when present. Rodeo Ford earns Transparency Grade B, based on limited data (2 verified quotes).
What is the doc fee at Rodeo Ford?
Rodeo Ford charges a typical documentation fee of $599. The AZ average is $584. This is based on 2 verified OTD quotes in our database.
Does Rodeo Ford add dealer add-ons?
Rodeo Ford adds an average of $999 in dealer add-ons when present. Dealer add-ons appeared on 1 of 2 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Rodeo Ford a good dealership?
Rodeo Ford earns a Grade B, based on limited data (2 verified quotes). The grade reflects their doc fees, add-on behavior, and dealer markup, and an exact score appears once Rodeo Ford has 3 verified quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Rodeo Ford?
CarEdge reviews Rodeo Ford on 2 verified out-the-door quotes, not star ratings. It earns transparency grade B, an early read that may change as more quotes come in, with a typical doc fee of $599 versus an AZ average of $584. Dealer add-ons appeared on 1 of 2 recent quotes.
Is Rodeo Ford a transparent Ford dealer in Goodyear?
CarEdge has limited data on Rodeo Ford so far. Rodeo Ford holds CarEdge Transparency Grade B, based on 2 verified out-the-door quotes. The grade may change as more quotes come in.
How does Rodeo Ford compare to other Ford dealers?
You can compare Rodeo Ford's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Phoenix, Best Ford Dealerships in Arizona and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Arizona dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rodeo Ford in Goodyear, AZ, that has meant 2 verified OTD quotes across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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