CarEdge

Serramonte Ford

Colma, CA·4 verified quotes*

Nov 27, 2025Jan 20, 2026· Score updated Apr 7, 2026

A
CarEdgeVerified
Transparent Dealer
Score: 95/100
Doc Fee
$43

CA caps at $85

Add-on Rate
25%of quotes

Avg $5,000 when present

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Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

6 negotiable
0d120d239d359d478d$10k$32k$53k$75k$97kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
100
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
50
  • Doc fee ($43) is at or below CA average ($101)
  • Average dealer add-ons of $5,000 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$43
CA avg$101
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

4 verified quotes

2025 Ford Big Bend 4 Door

Big Bend Series
$47,181
doc feeNo add-ons
View Quote →

2025 Ford Bronco

Big BendNew
$49,757
$85doc feeNo add-ons
View Quote →

2025 Ford F-150 SuperCrew Tremor

Tremor SeriesNew
$66,005
doc feeNo add-ons
View Quote →

2025 Ford F-150 Raptor

New
$108,541
$85doc fee$5,000add-ons
View Quote →

Most Common Add-ons

1
addendumavg $5,000
1 quote

Frequently Asked Questions

What is Serramonte Ford's doc fee?

Serramonte Ford charges a typical documentation fee of $43. The CA average is $85. This is based on 4 verified OTD quotes in our database.

Does Serramonte Ford add mandatory add-ons?

Based on our data, Serramonte Ford does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.

Is Serramonte Ford a good dealer?

Serramonte Ford has a transparency score of 95/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Doc fee ($43) is at or below average
No mandatory add-ons detected
Minimal dealer markup above listing price
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Tips for Serramonte Ford

  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • Doc fee ($43) is at or below national average. One less thing to negotiate.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.