CarEdge

Willis Automotive

Des Moines, IA·8 verified quotes*

Jul 29, 2025Feb 4, 2026· Score updated Apr 7, 2026

B
CarEdgeVerified
Transparent Dealer
Score: 85.1/100
Doc Fee
$180

IA caps at $180

Add-on Rate
100%of quotes

Avg $485 when present

Learn how dealer fees work

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

0d53d105d158d210d$11k$37k$62k$87k$112kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
99
Add-on Behavior (30%)
55
Price Accuracy (30%)
100
Data Quality (10%)
88
  • Doc fee ($180) is at or below IA average ($196)
  • Average dealer add-ons of $485 when present
  • Price accuracy is excellent — quotes closely match advertised prices

Doc Fee Comparison

This dealer$180
IA avg$196
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

4 vehicle transactions8 individual quotes

2025 Toyota Camry

2 quotes
$36,700
doc fee$1add-onsSaved $450
View 2 Quotes →

2025 BMW X5

2 quotes
$62,628
$180doc fee$448add-ons
View 2 Quotes →

2026 Cadillac VISTIQ

Luxury 4dr All-New2 quotes
$71,000
$180doc fee$995add-ons
View 2 Quotes →

2018 Honda Pilot

Used2 quotes
$22,999
$180doc fee$299add-ons
View 2 Quotes →

Most Common Add-ons

1
total accessoriesavg $199
4 quotes
2
retail prepavg $249
2 quotes
3
willis protection planavg $995
2 quotes
4
retail preparation feeavg $299
2 quotes

Frequently Asked Questions

What is Willis Automotive's doc fee?

Willis Automotive charges a typical documentation fee of $180. The IA average is $174. This is based on 8 verified OTD quotes in our database.

Does Willis Automotive add mandatory add-ons?

Willis Automotive adds an average of $348 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Willis Automotive a good dealer?

Willis Automotive has a transparency score of 85.1/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price
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Tips for Willis Automotive

  • Minor add-ons (~$348) may appear. Ask what's included and if they can be removed.
  • Doc fee ($180) is at or below national average. One less thing to negotiate.
  • Dealer markup is about 2% below listing (excluding taxes). This dealer keeps fees very low.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.