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A

Winter Haven Honda earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$1,000
Doc fee

$7 above FL avg

18%
Dealer add-ons

On 3 of 17 recent quotes

17
Verified quotes →

Price negotiated down on 5 cars

Moderate confidenceWinter Haven, FLUpdated How we score dealersPart of Greenway Automotive

Location

Winter Haven, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Winter Haven Honda earned this grade

Between September 2025 and November 2026, CarEdge negotiated or logged 17 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

4 things

Doc fee is in line with the market

At $1,000, their doc fee is within $7 of the FL average of $993. Not exceptional, but nothing to fight over.

Quoted add-ons are the exception

Only 18% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $193. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $1,479 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back:Nothing glaring. That's part of why they scored where they did.

17 verified OTD quotes from Winter Haven Honda

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

12 vehicle transactions — 17 individual quotes

2026 Honda Pilot

EX-LNew2 quotes
$47,234
—doc feeNo add-onsSaved $3,424
View 2 Quotes →

2022 Ford Maverick

XLTUsed
$27,983
—doc feeNo add-ons
View Quote →

2023 Honda Ridgeline

RTL-EUsed2 quotes
$33,946
—doc feeNo add-onsSaved $254
View 2 Quotes →

2019 Honda CR-V

EX-LUsed2 quotes
$18,803
$350doc feeNo add-onsSaved $458
View 2 Quotes →

2026 Honda Ridgeline

Black EditionNew2 quotes
$47,549
—doc feeNo add-onsSaved $2,726
View 2 Quotes →

2026 Honda Passport

TrailSportNew
$51,869
$1,000doc fee$499mandatory
View Quote →

2026 Honda Passport

TrailSportNew
$49,568
$1,000doc feeNo add-ons
View Quote →

2026 Honda CR-V

EX-L (CVT) 4dr Front-Wheel DriveNew
$40,035
$1,150doc fee$1,794mandatory
View Quote →

2024 Honda CR-V

EX-L (CVT) 4dr Front-Wheel DriveUsed
$32,388
$1,150doc feeNo add-ons
View Quote →

2026 Chevrolet Trailblazer

New
$29,912
$85doc fee$995mandatory
View Quote →

Most Common Add-ons

Quoted Add-ons
paint protectionavg $499
2 quotes
protection planavg $1,295
1 quote
accessoriesavg $995
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Winter Haven Honda

  • 3 of 17 quotes included $3,288 in add-ons (Paint Protection, Protection Plan, Accessories), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Winter Haven Honda charge?

Based on 17 verified out-the-door quotes collected by CarEdge, Winter Haven Honda charges a $1,000 documentation fee and averages $193 in dealer add-ons when present. Winter Haven Honda earns Transparency Grade A (93/100).

What is the doc fee at Winter Haven Honda?

Winter Haven Honda charges a typical documentation fee of $1,000. The FL average is $992. This is based on 17 verified OTD quotes in our database.

Does Winter Haven Honda add dealer add-ons?

Winter Haven Honda adds an average of $193 in dealer add-ons when present. Dealer add-ons appeared on 3 of 17 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Winter Haven Honda a good dealership?

Winter Haven Honda has a transparency score of 93/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 17 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Winter Haven Honda?

CarEdge reviews Winter Haven Honda on 17 verified out-the-door quotes, not star ratings. It earns transparency grade A (93/100), with a typical doc fee of $1,000 versus an FL average of $993. Dealer add-ons appeared on 3 of 17 recent quotes.

Is Winter Haven Honda a transparent Honda dealer in Winter Haven?

Yes. Winter Haven Honda holds CarEdge Transparency Grade A (93/100), based on 17 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Winter Haven Honda compare to other Honda dealers?

You can compare Winter Haven Honda's transparency score, doc fees, and add-on behavior against other Honda dealers using our comparison tool or by browsing Honda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Honda Dealerships in Orlando, Best Honda Dealerships in Tampa, Best Honda Dealerships in Florida and Best Honda Dealerships in the US rank Honda dealers on the same data.

Explore Honda and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Winter Haven Honda in Winter Haven, FL, that has meant 17 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
99
Add-on Behavior (30%)
89
Price Accuracy (30%)
100
Data Quality (10%)
65

Doc Fee Comparison

This dealer$1,000
FL avg$993
National avg$404

Pulled 17 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.