Dealer Group
Serra Automotive Group
Serra Automotive Group runs 13 locations in 2 states and earns a CarEdge transparency grade of B (83/100) from 20 verified out-the-door quotes.
- Average doc fee
- $669
- Dealer add-ons
- On 46% of quotes
- Top-graded store
- Serra Kia of Gardendale (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 9 rated locations
78% of locations earned a B or better.
Key Insights
Transparency Score
Scores 83/100, 3.8 points below the national average of 86.8/100.
Add-on Frequency
46% of transactions include an add-on, 29% more often than the national average of 17%.
Listing-to-OTD Gap
Prices run -1.3% above listing on average, better than the national average of 245.3%.
Top performers in this group
Locations with D or below: 1 — Vestavia Auto Plaza
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Tony Serra Highland Nissan | Highland Township, MI | A | 100 | 1 | Nissan | $280 | 0% |
| Serra Chevrolet | Birmingham, AL | A | 98 | 1 | Chevrolet | $799 | 0% |
| Serra Kia of Gardendale | Gardendale, AL | A | 90 | 4 | Kia | $799 | 25% |
| Serra Nissan | Birmingham, AL | B | 84 | 2 | Nissan | $799 | 50% |
| Tony Serra Nissan | Cullman, AL | B | 84 | 5 | Nissan | $799 | 40% |
| Serra Kia Trussville | Birmingham, AL | B | 83 | 4 | Kia | $799 | 50% |
| Grand Blanc Nissan | Grand Blanc, MI | B | 82 | 2 | Nissan | $280 | 100% |
| Serra Honda of Sylacauga | Sylacauga, AL | C | 77 | 1 | Honda | $799 | 100% |
| Vestavia Auto Plaza | Vestavia Hills, AL | F | 0 | 0 | Vinfast | — | — |
| Serra Automotive Group | Birmingham, AL | Not yetrated | — | — | — | — | — |
Group locations
13 locations across Alabama, Michigan
Frequently Asked Questions
Is Serra Automotive Group a good place to buy a car?
Yes, by CarEdge's measure. Serra Automotive Group earns CarEdge transparency grade B (83/100) across 20 verified out-the-door quotes from 9 stores, graded 3 A, 4 B, 1 C, 1 F. 78% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Serra Automotive Group?
CarEdge reviews Serra Automotive Group on 20 verified out-the-door quotes, not star ratings. Serra Automotive Group earns CarEdge transparency grade B (83/100) across 20 verified out-the-door quotes from 9 stores, graded 3 A, 4 B, 1 C, 1 F. Across those quotes its stores show dealer add-ons on 46% of verified quotes.
What is the doc fee at Serra Automotive Group dealerships?
Its stores average a $669 doc fee across 20 verified out-the-door quotes.
Do Serra Automotive Group dealerships add dealer add-ons?
CarEdge's verified quotes from Serra Automotive Group stores show dealer add-ons on 46% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Serra Automotive Group dealership is the best?
Serra Kia of Gardendale in Gardendale, AL is Serra Automotive Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (90/100) from 4 verified out-the-door quotes.