Dealer Group
Serra Automotive Group
13 locations across Alabama, Michigan
Serra Automotive Group operates 13 franchised locations across 2 states. This page rolls up 2 verified out-the-door quotes from 3 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
2 verified quotes · Data since 2025
ChevroletFordHondaKiaNissanVinfastVolkswagen
D67.3 / 100
Score Breakdown
Fee Transparency (30%)94.9/100
Add-on Behavior (30%)25/100
Price Accuracy (30%)100/100
Data Quality (10%)100/100
Grade Distribution
Across 3 rated locations
A
0
B
1
C
0
D
1
F
1
33% of locations earned a B or better.
Key Insights
Transparency Score
Scores 67.3/100, 22.8 points below the national average of 90.1/100.
Add-on Frequency
100% of transactions include an add-on, 78% more often than the national average of 22%.
Listing-to-OTD Gap
Prices run -7.5% above listing on average, better than the national average of 370.0%.
Top performers in this group
123
Grand Blanc Nissan
Grand Blanc, MI
B
Serra Kia Trussville
Birmingham, AL
D
Vestavia Auto Plaza
Vestavia Hills, AL
F
Locations with D or below: 2 — Serra Kia Trussville, Vestavia Auto Plaza
All locations
Showing 10 of 13
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Grand Blanc Nissan | Grand Blanc, MI | B | 82 | 1 | Nissan | $220 | 100% |
| Serra Kia Trussville | Birmingham, AL | D | 69.9 | 1 | Kia | $799 | 100% |
| Vestavia Auto Plaza | Vestavia Hills, AL | F | 0 | 0 | Vinfast | — | — |
| Serra Automotive Group | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Chevrolet | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Honda Of Sylacauga | Sylacauga, AL | Not yetrated | — | — | — | — | — |
| Serra Kia Of Gardendale | Gardendale, AL | Not yetrated | — | — | — | — | — |
| Serra Nissan | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Nissan Of Sylacauga | Sylacauga, AL | Not yetrated | — | — | — | — | — |
| Serra Volkswagen | Birmingham, AL | Not yetrated | — | — | — | — | — |
Group locations
13 locations across Alabama, Michigan