Dealer Group
Serra Automotive Group
13 locations across Alabama, Michigan
Serra Automotive Group operates 13 franchised locations across 2 states. This page rolls up 8 verified out-the-door quotes from 7 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
8 verified quotes · Data since 2025
ChevroletFordHondaKiaNissanVinfastVolkswagen
B85 / 100
Score Breakdown
Fee Transparency (30%)93.7/100
Add-on Behavior (30%)76.3/100
Price Accuracy (30%)100/100
Data Quality (10%)100/100
Grade Distribution
Across 7 rated locations
A
4
B
1
C
1
D
0
F
1
71% of locations earned a B or better.
Key Insights
Transparency Score
Scores 85/100, 1.5 points below the national average of 86.5/100.
Add-on Frequency
33% of transactions include an add-on, 16% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run -1.2% above listing on average, better than the national average of 91.0%.
Top performers in this group
123
Serra Kia of Trussville
Birmingham, AL
A
Serra Kia of Gardendale
Gardendale, AL
A
Serra Chevrolet
Birmingham, AL
A
Locations with D or below: 1 — Vestavia Auto Plaza
All locations
Showing 10 of 13
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Serra Kia of Trussville | Birmingham, AL | A | 97 | 1 | Kia | $799 | 0% |
| Serra Kia of Gardendale | Gardendale, AL | A | 97 | 1 | Kia | $799 | 0% |
| Serra Chevrolet | Birmingham, AL | A | 97 | 1 | Chev | $799 | 0% |
| Tony Serra Nissan | Cullman, AL | A | 97 | 2 | Nissan | $799 | 0% |
| Grand Blanc Nissan | Grand Blanc, MI | B | 82 | 2 | Nissan | $280 | 100% |
| Serra Honda of Sylacauga | Sylacauga, AL | C | 76 | 1 | Hond | $799 | 100% |
| Vestavia Auto Plaza | Vestavia Hills, AL | F | 0 | 0 | Vinfast | — | — |
| Serra Automotive Group | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Nissan | Birmingham, AL | Not yetrated | — | — | — | — | — |
| Serra Nissan of Sylacauga | Sylacauga, AL | Not yetrated | — | — | — | — | — |
Group locations
13 locations across Alabama, Michigan