Dealer Group
Southern Auto Group
18 locations across Arkansas, Virginia
Southern Auto Group operates 18 franchised locations across 2 states. This page rolls up 74 verified out-the-door quotes from 12 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
74 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 12 rated locations
42% of locations earned a B or better.
Key Insights
Transparency Score
Scores 75/100, 11.3 points below the national average of 86.3/100.
Add-on Frequency
66% of transactions include an add-on, 48% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 0.6% above listing on average, better than the national average of 100.5%.
Top performers in this group
Locations with D or below: 3 — Southern Kia Virginia Beach, Southern Buick GMC Virginia Beach, Southern Alfa Romeo of Norfolk
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Southern Hyundai Newport News | Newport News, VA | A | 95 | 3 | Hyundai | $999 | 0% |
| Southern Nissan Chesapeake | Chesapeake, VA | A | 94 | 9 | Nissan | $899 | 22% |
| Southern Kia Greenbrier | Chesapeake, VA | A | 90 | 12 | Kia | $999 | 25% |
| Southern Buick GMC Greenbrier | Chesapeake, VA | B | 86 | 6 | Buick | $899 | 50% |
| Southern Hyundai Chesapeake | Chesapeake, VA | B | 82 | 22 | Hyundai | $899 | 55% |
| Southern Mazda Newport News | Newport News, VA | C | 79 | 15 | Mazda | $999 | 73% |
| Southern Acura Newport News | Newport News, VA | C | 74 | 1 | Acura | $899 | 100% |
| Southern Dodge Chrysler Jeep Ram Fiat Norfolk | Norfolk, VA | C | 73 | 3 | Chrysler | $949 | 100% |
| Southern Volkswagen Greenbrier | Chesapeake, VA | C | 71 | 1 | Volkswagen | $999 | 100% |
| Southern Kia Virginia Beach | Virginia Beach, VA | D | 65 | 1 | Kia | $899 | 100% |
Group locations
18 locations across Arkansas, Virginia