Dealer Group
Southern Auto Group
Southern Auto Group runs 18 locations in 2 states and earns a CarEdge transparency grade of C (75/100) from 80 verified out-the-door quotes.
- Average doc fee
- $945
- Dealer add-ons
- On 65% of quotes
- Top-graded store
- Southern Nissan Chesapeake (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 13 rated locations
46% of locations earned a B or better.
Key Insights
Transparency Score
Scores 75/100, 11.3 points below the national average of 86.3/100.
Add-on Frequency
65% of transactions include an add-on, 48% more often than the national average of 17%.
Listing-to-OTD Gap
Prices run 1.4% above listing on average, better than the national average of 90.5%.
Top performers in this group
Locations with D or below: 3 — Southern Kia Virginia Beach, Southern Buick GMC Virginia Beach, Southern Alfa Romeo of Norfolk
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Southern Hyundai Newport News | Newport News, VA | A | 95 | 3 | Hyundai | $999 | 0% |
| Southern Nissan Chesapeake | Chesapeake, VA | A | 94 | 9 | Nissan | $899 | 22% |
| Southern Kia Greenbrier | Chesapeake, VA | A | 90 | 12 | Kia | $999 | 25% |
| Southern Buick GMC Greenbrier | Chesapeake, VA | B | 86 | 6 | Buick | $899 | 50% |
| Southern Hyundai Chesapeake | Chesapeake, VA | B | 83 | 25 | Hyundai | $899 | 48% |
| Southern Volkswagen Greenbrier | Chesapeake, VA | B | 80 | 3 | Volkswagen | $999 | 67% |
| Southern Mazda Newport News | Newport News, VA | C | 79 | 15 | Mazda | $999 | 73% |
| Southern Acura Newport News | Newport News, VA | C | 74 | 1 | Acura | $899 | 100% |
| Southern Dodge Chrysler Jeep Ram Fiat Norfolk | Norfolk, VA | C | 73 | 3 | Chrysler | $949 | 100% |
| Southern Chevrolet | Chesapeake, VA | C | 70 | 1 | Chev | $999 | 100% |
Group locations
18 locations across Arkansas, Virginia
Frequently Asked Questions
Is Southern Auto Group a good place to buy a car?
Southern Auto Group is about average by CarEdge's measure. Southern Auto Group earns CarEdge transparency grade C (75/100) across 80 verified out-the-door quotes from 13 stores, graded 3 A, 3 B, 4 C, 1 D, 2 F. 46% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Southern Auto Group?
CarEdge reviews Southern Auto Group on 80 verified out-the-door quotes, not star ratings. Southern Auto Group earns CarEdge transparency grade C (75/100) across 80 verified out-the-door quotes from 13 stores, graded 3 A, 3 B, 4 C, 1 D, 2 F. Across those quotes its stores show dealer add-ons on 65% of verified quotes.
What is the doc fee at Southern Auto Group dealerships?
Its stores average a $945 doc fee across 80 verified out-the-door quotes. It ranges from $899 at Southern Nissan Chesapeake in Chesapeake, VA to $999 at Southern Mazda Newport News in Newport News, VA, partly because doc fee limits differ by state.
Do Southern Auto Group dealerships add dealer add-ons?
CarEdge's verified quotes from Southern Auto Group stores show dealer add-ons on 65% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Southern Auto Group dealership is the best?
Southern Nissan Chesapeake in Chesapeake, VA is Southern Auto Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (94/100) from 9 verified out-the-door quotes.