Dealer Group
Southern Auto Group
Southern Auto Group runs 18 locations in 2 states and earns a CarEdge transparency grade of B (85/100) from 104 verified out-the-door quotes in the past year.
- Average dealer fees
- $958
- Quoted add-ons
- On 62% of quotes, past year
- Top-graded store
- Southern Nissan Chesapeake (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 15 locations graded in the past year
67% of locations earned a B or better. No location received an F.
Key Insights
Transparency Score
Scores 85/100, 7.2 points below the national average of 92/100.
Quoted add-ons
62% of quotes from the past year include a quoted add-on, 42 points above the national average of 20%.
Advertised price
50% of past-year quotes we could check against the website matched the advertised price (national average: 59%). The other 50% came in about $2,149 over.
Dealer fees
Stores charged $958 in dealer fees on average over the past year. National average: $613.
Top performers in this group
Locations with D or below: 1 — Southern Alfa Romeo of Norfolk
All locations
| Dealer | Location | Grade | Score | Quotes (past year) | Brand | Dealer Fees | Quoted Add-ons |
|---|---|---|---|---|---|---|---|
| Southern Buick GMC Virginia Beach | Virginia Beach, VA | A | 100 | 1 | Buick | $899 | None |
| Southern Hyundai Newport News | Newport News, VA | A | 100 | 3 | Hyundai | $999 | None |
| Southern Nissan Chesapeake | Chesapeake, VA | A | 99 | 10 | Nissan | $899 | 10% |
| Southern Hyundai Chesapeake | Chesapeake, VA | A | 90 | 17 | Hyundai | $899 | 59% |
| Southern Kia Greenbrier | Chesapeake, VA | A | 90 | 11 | Kia | $999 | 36% |
| Southern Buick GMC Greenbrier | Chesapeake, VA | B | 89 | 6 | Buick | $899 | 50% |
| Southern Ford | Newport News, VA | B | 84 | 17 | Ford | $999 | 71% |
| Southern Volkswagen Greenbrier | Chesapeake, VA | B | 83 | 3 | Volkswagen | $1,028 | 67% |
| Southern Chrysler Dodge Jeep RAM | Chesapeake, VA | B | 82 | 5 | Chrysler | $999 | 80% |
| Southern Mazda Newport News | Newport News, VA | B | 82 | 15 | Mazda | $999 | 73% |
Group locations
18 locations across Arkansas, Virginia
Frequently Asked Questions
Is Southern Auto Group a good place to buy a car?
Yes, by CarEdge's measure. Southern Auto Group earns CarEdge transparency grade B (85/100) across 104 verified out-the-door quotes from the past year at 15 stores, graded 5 A, 5 B, 5 C. 67% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Southern Auto Group?
CarEdge reviews Southern Auto Group on 104 verified out-the-door quotes from the past year, not star ratings. Southern Auto Group earns CarEdge transparency grade B (85/100) across 104 verified out-the-door quotes from the past year at 15 stores, graded 5 A, 5 B, 5 C. Quoted add-ons show up on 62% of those quotes, and 50% of the quotes we could check against the website matched the advertised price.
What fees do Southern Auto Group dealerships charge?
Its stores average $958 in dealer fees across 104 verified out-the-door quotes from the past year.
Do Southern Auto Group dealerships add dealer add-ons?
CarEdge's verified quotes from the past year show quoted add-ons on 62% of Southern Auto Group quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Southern Auto Group dealership is the best?
Southern Nissan Chesapeake in Chesapeake, VA is Southern Auto Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (99/100) from 10 verified out-the-door quotes in the past year.
Do Southern Auto Group advertised prices include all required charges?
On 50% of the past-year quotes we could check against the website, the out-the-door price before taxes and government fees matched the store's advertised price. Check each store's page for its own result.