Compare nearby: Best Ford Dealerships in Tampa →
Bill Currie Ford earns a C.
Expect pushback on fees and add-ons. Shoppers who hold the line here save money.
- $1,299
- Doc fee
- 60%
- Dealer add-ons
$307 above FL avg
On 6 of 10 recent quotes
Moderate confidenceTampa, FLUpdated How we score dealers
The full story
Why Bill Currie Ford earned this grade
Between October 2025 and August 2026, CarEdge negotiated or logged 10 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsThe price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,157 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
2 thingsDoc fee is significantly inflated
$1,299 is $307 above the FL average of $992. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Quoted add-ons show up on many deals
60% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $1,199. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
10 verified OTD quotes from Bill Currie Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 10 individual quotes
Most Common Add-ons
At a Glance
Tips for Bill Currie Ford
- Doc fee is $307 above FL average. Ask if they'll match competitors or reduce it.
- 6 of 10 quotes included $11,988 in add-ons (Protection Plan, BFC Advantage), not marked optional.
- Dealer markup is about 1% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 640 vehicles →$44,789
Median Price
77
Median Days Listed
35
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Tampa have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Bill Currie Ford charge?
Based on 10 verified out-the-door quotes collected by CarEdge, Bill Currie Ford charges a $1,299 documentation fee and averages $1,199 in dealer add-ons when present. Bill Currie Ford earns Transparency Grade C (77/100).
What is the doc fee at Bill Currie Ford?
Bill Currie Ford charges a typical documentation fee of $1,299. The FL average is $992. This is based on 10 verified OTD quotes in our database.
Does Bill Currie Ford add dealer add-ons?
Bill Currie Ford adds an average of $1,199 in dealer add-ons when present. Dealer add-ons appeared on 6 of 10 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Bill Currie Ford a good dealership?
Bill Currie Ford has a transparency score of 77/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
What do reviews say about Bill Currie Ford?
CarEdge reviews Bill Currie Ford on 10 verified out-the-door quotes, not star ratings. It earns transparency grade C (77/100), with a typical doc fee of $1,299 versus an FL average of $992. Dealer add-ons appeared on 6 of 10 recent quotes.
Is Bill Currie Ford a transparent Ford dealer in Tampa?
Bill Currie Ford is about average. Bill Currie Ford holds CarEdge Transparency Grade C (77/100), based on 10 verified out-the-door quotes. Compare its quotes with other Ford dealers nearby before you buy.
How does Bill Currie Ford compare to other Ford dealers?
You can compare Bill Currie Ford's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Tampa, Best Ford Dealerships in Sarasota, Best Ford Dealerships in Florida and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Bill Currie Ford in Tampa, FL, that has meant 10 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 10 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.