B

Bob Howard Hyundai earns a B.

Early deals look mostly fair. Read the out-the-door carefully before you sign.

$699
Doc fee

$155 above OK avg

75%
Dealer add-ons

On 3 of 4 recent quotes

4
Verified quotes →

Price negotiated down on 1 car

Developing confidenceOklahoma City, OKUpdated How we score dealersPart of Group 1 Automotive Inc.

Location

Oklahoma City, OK

8 rated dealers within 30 miles · Open full map →

The full story

Why Bob Howard Hyundai earned this grade

Between November 2025 and November 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Quoted add-ons are the exception

Only 25% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $657. Most shoppers here never see one.

Advertised pricing is largely honest

On average, the quoted price is only 1.0% above the listing — small enough to be fees, not markup games.

! Where to push back

1 thing

Doc fee is slightly padded

$699 is $155 above the OK average of $544. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

4 verified OTD quotes from Bob Howard Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions — 4 individual quotes

2025 Lincoln Navigator

ReserveUsed2 quotes
$68,651
—doc fee—Saved $1,677
View 2 Quotes →

2026 Hyundai Palisade

LimitedNew
$50,554
—doc feeNo add-ons
View Quote →

2026 Hyundai Palisade

CalligraphyNew
$57,348
$699doc fee$2,629mandatory
View Quote →

Most Common Add-ons

Optional — ask to remove
optional resistallavg $699
1 quote
optional windshield/resistalavg $1,495
1 quote
Quoted Add-ons
paint protectionavg $1,134
1 quote
protection packageavg $1,495
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Bob Howard Hyundai

  • In Oklahoma, dealers cannot claim a doc fee is required by law — that's a regulatory violation under ONMVC rule 465:15-1-2, regardless of what they call it: "doc fee," "processing," "service and handling," "admin," or "ADP."
  • 1 of 4 quotes included $2,629 in add-ons (Paint Protection, Protection Package), not marked optional.
  • Doc fee ($699) is slightly above average. Worth asking for a reduction.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Bob Howard Hyundai charge?

Based on 4 verified out-the-door quotes collected by CarEdge, Bob Howard Hyundai charges a $699 documentation fee and averages $657 in dealer add-ons when present. Bob Howard Hyundai earns Transparency Grade B (80/100).

What is the doc fee at Bob Howard Hyundai?

Bob Howard Hyundai charges a typical documentation fee of $699. The OK average is $544. This is based on 4 verified OTD quotes in our database.

Does Bob Howard Hyundai add dealer add-ons?

Bob Howard Hyundai adds an average of $657 in dealer add-ons when present. Dealer add-ons appeared on 3 of 4 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Bob Howard Hyundai a good dealership?

Bob Howard Hyundai has a transparency score of 80/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Bob Howard Hyundai?

CarEdge reviews Bob Howard Hyundai on 4 verified out-the-door quotes, not star ratings. It earns transparency grade B (80/100), with a typical doc fee of $699 versus an OK average of $544. Dealer add-ons appeared on 3 of 4 recent quotes.

Is Bob Howard Hyundai a transparent Hyundai dealer in Oklahoma City?

Yes. Bob Howard Hyundai holds CarEdge Transparency Grade B (80/100), based on 4 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Bob Howard Hyundai compare to other Hyundai dealers?

You can compare Bob Howard Hyundai's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Hyundai Dealerships in Oklahoma City, Best Hyundai Dealerships in Oklahoma and Best Hyundai Dealerships in the US rank Hyundai dealers on the same data.

Explore Hyundai and Oklahoma dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Bob Howard Hyundai in Oklahoma City, OK, that has meant 4 verified OTD quotes across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
85
Add-on Behavior (30%)
75
Price Accuracy (30%)
100
Data Quality (10%)
25

Doc Fee Comparison

This dealer$699
OK avg$544
National avg$404

Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.