C
70–79 · Average

Transparency Verdict

Brandon Hyundai earns a C.

Negotiate. Hard.

Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.

Strong confidence — based on 29 verified out-the-door quotes and 6 tracked negotiations · Tampa, FL
Collected Dec 18, 2025 – Sep 6, 2026 · Updated Sep 27, 2026

Location

Tampa, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Brandon Hyundai earned this grade

Between December 2025 and September 2026, CarEdge negotiated or logged 29 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

1 thing

Shoppers who negotiated saved real money

Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $2,324 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

3 things

Doc fee is significantly inflated

$1,298 is $329 above the FL average of $969. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Mandatory add-ons show up on most deals

48% of quotes include add-ons presented as non-negotiable. Across all recent quotes, add-ons average $821. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.

TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.

The listing isn't quite the price

Quoted prices run about 4.6% above the advertised listing. On a $35,000 vehicle that's roughly $1,610 in extra fees or markup.

TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.

29 verified OTD quotes from Brandon Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

12 vehicle transactions — 29 individual quotes

2026 Hyundai Tucson Hybrid

LimitedNew2 quotes
$44,693
$1,298doc feeNo add-ons
View 2 Quotes →

2026 Hyundai Tucson

SELNew
$31,891
$1,298doc feeNo add-ons
View Quote →

2026 Hyundai Palisade Hybrid

LimitedNew4 quotes
$57,383
$1,298doc fee—Saved $2,373
View 4 Quotes →

2027 Hyundai Santa Fe

SELNew2 quotes
$45,450
$1,298doc fee$1,995mandatorySaved $2,218
View 2 Quotes →

2026 Hyundai Tucson Hybrid

Blue SE AWDNew2 quotes
$36,120
$1,298doc fee—
View 2 Quotes →

2022 Subaru Forester

WildernessUsed3 quotes
$29,847
$1,298doc fee—Saved $2,226
View 3 Quotes →

2026 Hyundai Palisade

SELNew
$53,512
$1,030doc feeNo add-ons
View Quote →

2024 Ford Mustang

ECOBOOST PREMIUMUsed3 quotes
$32,051
$1,298doc fee—Saved $1,381
View 3 Quotes →

2023 Hyundai Tucson Hybrid

Used3 quotes
$28,275
$1,298doc fee$2,590mandatory
View 3 Quotes →

2026 Hyundai Palisade

SELNew4 quotes
$43,859
$1,298doc fee—Saved $1,724
View 4 Quotes →

Most Common Add-ons

Optional — ask to remove
window tintavg $595
1 quote
protection planavg $1,995
1 quote
Mandatory
protection planavg $1,768
12 quotes
recommended ppp+:avg $1,995
1 quote
window tintavg $595
1 quote

Tips for Brandon Hyundai

  • Doc fee is $329 above FL average. Ask if they'll match competitors or reduce it.
  • Expect ~$821 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
  • Dealer markup is only +5% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 29 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Brandon Hyundai charge?

Based on 29 verified out-the-door quotes collected by CarEdge, Brandon Hyundai charges a $1,298 documentation fee and averages $821 in dealer add-ons when present. Brandon Hyundai earns Transparency Grade C (73/100).

What is Brandon Hyundai's doc fee?

Brandon Hyundai charges a typical documentation fee of $1,298. The FL average is $969. This is based on 29 verified OTD quotes in our database.

Does Brandon Hyundai add mandatory add-ons?

Brandon Hyundai adds an average of $821 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Brandon Hyundai a good dealer?

Brandon Hyundai has a transparency score of 73/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 29 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

Explore Hyundai and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Brandon Hyundai in Tampa, FL, that has meant 29 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
67
Add-on Behavior (30%)
61
Price Accuracy (30%)
87
Data Quality (10%)
86

Doc Fee Comparison

This dealer$1,298
FL avg$969
National avg$404

Pulled 29 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.