Transparency Verdict
Brandon Hyundai earns a D.
Proceed with caution.
High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.
Developing confidence — based on 9 verified out-the-door quotes and 1 tracked negotiation · Tampa, FL
Collected Oct 3, 2025 – Apr 17, 2026 · Updated May 3, 2026
The full story
Why Brandon Hyundai earned this grade
Between October 2025 and April 2026, CarEdge negotiated or logged 9 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
! Where to push back
3 thingsDoc fee is significantly inflated
$1,298 is $319 above the FL average of $979. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Add-ons show up on most deals
56% of quotes include dealer add-ons, averaging $994. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
The listing isn't quite the price
Quoted prices run about 6.9% above the advertised listing. On a $35,000 vehicle that's roughly $2,415 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
9 verified OTD quotes from Brandon Hyundai
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
5 vehicle transactions — 9 individual quotes
2026 Hyundai Palisade
2026 Hyundai Palisade
2024 Hyundai Tucson
Most Common Add-ons
Tips for Brandon Hyundai
- Doc fee is $898 above national average. Ask if they'll match competitors or reduce it.
- Expect ~$552 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Dealer markup is only +7% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 708 vehicles →$33,777
Median Price
62
Median Days Listed
63
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Tampa have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Brandon Hyundai's doc fee?
Brandon Hyundai charges a typical documentation fee of $1,298. The FL average is $979. This is based on 9 verified OTD quotes in our database.
Does Brandon Hyundai add mandatory add-ons?
Brandon Hyundai adds an average of $552 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Brandon Hyundai a good dealer?
Brandon Hyundai has a transparency score of 67.7/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Brandon Hyundai in Tampa, FL, that has meant 9 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Bring real numbers to this dealership
CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.
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