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C

Brandon Hyundai earns a C.

Expect pushback on fees and add-ons. Shoppers who hold the line here save money.

$1,298
Doc fee

$306 above FL avg

50%
Dealer add-ons

On 15 of 30 recent quotes

30
Verified quotes →

Price negotiated down on 8 cars

Strong confidenceTampa, FLUpdated How we score dealersPart of Morgan Auto Group

Location

Tampa, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Brandon Hyundai earned this grade

Between December 2025 and October 2026, CarEdge negotiated or logged 30 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Advertised pricing is largely honest

On average, the quoted price is only 1.6% above the listing — small enough to be fees, not markup games.

Shoppers who negotiated saved real money

Across 8 back-and-forth negotiations we tracked here, buyers saved an average of $1,865 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

2 things

Doc fee is significantly inflated

$1,298 is $306 above the FL average of $992. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Quoted add-ons show up on many deals

43% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $774. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.

TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.

30 verified OTD quotes from Brandon Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

15 vehicle transactions — 30 individual quotes

2027 Hyundai Santa Fe

CalligraphyNew2 quotes
$52,602
$1,298doc feeNo add-onsSaved $201
View 2 Quotes →

2024 Hyundai Palisade

CalligraphyUsed
$34,406
$1,298doc feeNo add-ons
View Quote →

2027 Hyundai Santa Fe

CalligraphyNew3 quotes
$51,301
$1,298doc feeNo add-onsSaved $1,029
View 3 Quotes →

2026 Hyundai Tucson Hybrid

LimitedNew
$44,693
$1,298doc feeNo add-ons
View Quote →

2026 Hyundai Tucson

SELNew
$31,891
$1,298doc feeNo add-ons
View Quote →

2026 Hyundai Palisade Hybrid

LimitedNew2 quotes
$57,383
$1,298doc fee—Saved $2,373
View 2 Quotes →

2027 Hyundai Santa Fe

SELNew2 quotes
$45,450
$1,298doc fee—Saved $2,218
View 2 Quotes →

2026 Hyundai Tucson Hybrid

Blue SE AWDNew
$36,120
$1,298doc feeNo mandatory add-ons$595optional
View Quote →

2022 Subaru Forester

WildernessUsed2 quotes
$30,098
$1,298doc fee—Saved $1,975
View 2 Quotes →

2026 Hyundai Palisade

SELNew
$52,510
$1,298doc feeNo add-ons
View Quote →

Most Common Add-ons

Optional — ask to remove
protection planavg $1,995
1 quote
window tintavg $595
1 quote
Quoted Add-ons
protection planavg $1,747
11 quotes
recommended ppp+:avg $1,995
1 quote
recommended pp+avg $1,995
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Brandon Hyundai

  • Doc fee is $306 above FL average. Ask if they'll match competitors or reduce it.
  • 13 of 30 quotes included $23,210 in add-ons (Protection Plan, Recommended PPP+:, Recommended PP+), not marked optional.
  • Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 30 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Brandon Hyundai charge?

Based on 30 verified out-the-door quotes collected by CarEdge, Brandon Hyundai charges a $1,298 documentation fee and averages $774 in dealer add-ons when present. Brandon Hyundai earns Transparency Grade C (79/100).

What is the doc fee at Brandon Hyundai?

Brandon Hyundai charges a typical documentation fee of $1,298. The FL average is $992. This is based on 30 verified OTD quotes in our database.

Does Brandon Hyundai add dealer add-ons?

Brandon Hyundai adds an average of $774 in dealer add-ons when present. Dealer add-ons appeared on 15 of 30 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Brandon Hyundai a good dealership?

Brandon Hyundai has a transparency score of 79/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 30 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

What do reviews say about Brandon Hyundai?

CarEdge reviews Brandon Hyundai on 30 verified out-the-door quotes, not star ratings. It earns transparency grade C (79/100), with a typical doc fee of $1,298 versus an FL average of $992. Dealer add-ons appeared on 15 of 30 recent quotes.

Is Brandon Hyundai a transparent Hyundai dealer in Tampa?

Brandon Hyundai is about average. Brandon Hyundai holds CarEdge Transparency Grade C (79/100), based on 30 verified out-the-door quotes. Compare its quotes with other Hyundai dealers nearby before you buy.

How does Brandon Hyundai compare to other Hyundai dealers?

You can compare Brandon Hyundai's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Hyundai Dealerships in Tampa, Best Hyundai Dealerships in Sarasota, Best Hyundai Dealerships in Florida and Best Hyundai Dealerships in the US rank Hyundai dealers on the same data.

Explore Hyundai and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Brandon Hyundai in Tampa, FL, that has meant 30 verified OTD quotes across 8 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
69
Add-on Behavior (30%)
64
Price Accuracy (30%)
100
Data Quality (10%)
90

Doc Fee Comparison

This dealer$1,298
FL avg$992
National avg$404

Pulled 30 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.