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B

Clay Cooley Auto Group earns a B.

Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.

$232
Doc fee

$5 above TX avg

40%
Dealer add-ons

On 4 of 10 recent quotes

10
Verified quotes →

Price negotiated down on 2 cars

Moderate confidenceIrving, TXUpdated How we score dealersPart of Clay Cooley Auto Group

Location

Irving, TX

8 rated dealers within 30 miles · Open full map →

The full story

Why Clay Cooley Auto Group earned this grade

Between December 2025 and April 2026, CarEdge negotiated or logged 10 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Quoted add-ons are the exception

Only 30% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $319. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Doc fee exceeds the state cap

Their typical doc fee of $232.40 is above TX's legal cap of $225. This is a red flag — every dealer in the state must stay at or below this number.

TipTell them you expect the doc fee at $225 or lower. It's not optional; it's the law.

10 verified OTD quotes from Clay Cooley Auto Group

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

6 vehicle transactions — 10 individual quotes

2025 Kia K4

EX
$26,331
$0doc feeNo add-ons
View Quote →

2026 Kia Sportage Hybrid

SNew
$35,040
$0doc feeNo add-ons
View Quote →

2017 Mazda CX-5

TouringUsed4 quotes
$14,979
—doc fee—Saved $4,185
View 4 Quotes →

2017 Mazda CX-5

TouringUsed
$15,245
—doc feeNo add-ons
View Quote →

2026 Ram 1500

Lone StarNew
$50,348
$232doc feeNo add-ons
View Quote →

2025 Ford F-150

XLT 4WD SuperCrew 6.5' BoxNew2 quotes
$58,385
—doc fee—Saved $1,374
View 2 Quotes →

Most Common Add-ons

Optional — ask to remove
accessoriesavg $2,495
2 quotes
Quoted Add-ons
accessoriesavg $995
2 quotes
protection packageavg $1,195
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Clay Cooley Auto Group

  • 3 of 10 quotes included $3,185 in add-ons (Accessories, Protection Package), not marked optional.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Clay Cooley Auto Group charge?

Based on 10 verified out-the-door quotes collected by CarEdge, Clay Cooley Auto Group charges a $232 documentation fee and averages $319 in dealer add-ons when present. Clay Cooley Auto Group earns Transparency Grade B (85/100).

What is the doc fee at Clay Cooley Auto Group?

Clay Cooley Auto Group charges a typical documentation fee of $232. The TX average is $227. This is based on 10 verified OTD quotes in our database.

Does Clay Cooley Auto Group add dealer add-ons?

Clay Cooley Auto Group adds an average of $319 in dealer add-ons when present. Dealer add-ons appeared on 4 of 10 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Clay Cooley Auto Group a good dealership?

Clay Cooley Auto Group has a transparency score of 85/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 10 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Clay Cooley Auto Group?

CarEdge reviews Clay Cooley Auto Group on 10 verified out-the-door quotes, not star ratings. It earns transparency grade B (85/100), with a typical doc fee of $232 versus a TX average of $227. Dealer add-ons appeared on 4 of 10 recent quotes.

Is Clay Cooley Auto Group a transparent Kia dealer in Irving?

Yes. Clay Cooley Auto Group holds CarEdge Transparency Grade B (85/100), based on 10 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Clay Cooley Auto Group compare to other Kia dealers?

You can compare Clay Cooley Auto Group's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Dallas-Fort Worth, Best Kia Dealerships in Texas and Best Kia Dealerships in the US rank Kia dealers on the same data.

Explore Kia and Texas dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Clay Cooley Auto Group in Irving, TX, that has meant 10 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
82
Price Accuracy (30%)
100
Data Quality (10%)
10

Doc Fee Comparison

This dealer$232
TX avg$227
National avg$404

Pulled 10 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.