Transparency Verdict
Dan Goben Cars earns a B.
Early read: mostly fair.
Based on a small number of verified deals so far, fees and pricing look fair. Read the out-the-door carefully and we'll update as we gather more.
Limited confidence — based on 1 verified out-the-door quote · Green Bay, WI
Collected Jun 25, 2026 – Jun 25, 2026 · Updated Jul 25, 2026
Early read. The grade may shift as we log more deals here.
The full story
Why Dan Goben Cars earned this grade
Between June 2026 and June 2026, CarEdge negotiated or logged 1 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is in line with the market
At $316, their doc fee sits at or just under the WI average. Not exceptional, but nothing to fight over.
! Where to push back
1 thingListing price and real price disagree
Quoted prices run 10.4% above the advertised listing — roughly $3,640 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
1 verified OTD quote from Dan Goben Cars
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 verified quote
At a Glance
Tips for Dan Goben Cars
- Dealer markup is 10% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- Doc fee ($316) is at or below national average. One less thing to negotiate.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Limited data (1 quotes). Score may change as we collect more information.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 143 vehicles →$19,995
Median Price
35
Median Days Listed
7
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Green Bay have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Dan Goben Cars charge?
Based on 1 verified out-the-door quote collected by CarEdge, Dan Goben Cars charges a $316 documentation fee and typically adds no mandatory dealer add-ons. Dan Goben Cars earns Transparency Grade B (81.6/100).
What is Dan Goben Cars's doc fee?
Dan Goben Cars charges a typical documentation fee of $316. The WI average is $403. This is based on 1 verified OTD quotes in our database.
Does Dan Goben Cars add mandatory add-ons?
Based on our data, Dan Goben Cars does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Dan Goben Cars a good dealer?
Dan Goben Cars has a transparency score of 81.6/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 1 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Dan Goben Cars in Green Bay, WI, that has meant 1 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 1 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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