Compare nearby: Best Kia Dealerships in New York City →
Difeo Kia earns an A.
Fees are reasonable, and add-ons are rare.
- $749
- Total dealer fees
- 50%
- Quoted add-ons
$50 below NJ median
On 3 of 6 quotes, past year
Developing confidence (latest quote Oct 2026)Lakewood, NJUpdated How we score dealers
The full story
Why Difeo Kia earned this grade
In September–October 2026, CarEdge reviewed six eligible quotes for Difeo Kia. The review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.
What they do well
- ✓ Dealer fees were clearly itemized. All six quotes itemized dealer fees, averaging $758. The Median state fee in NJ was $799, the middle fee amount in the eligible quote sample.
Where to push back
Three quotes show required extras averaging $319. Ask which extras are required on your specific vehicle and whether any can be removed before agreeing. Request an itemized written quote showing the vehicle’s selling price, dealer fees, required extras, taxes, and government charges, and compare the selling price with the advertised price.
6 verified OTD quotes from Difeo Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 6 quotes are from the past year and count toward the grade
Most Common Add-ons
At a Glance
Tips for Difeo Kia
- 3 of 6 quotes included add-ons (Security Guard), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- Recent quotes count most. This grade mostly reflects Oct 2026.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 238 vehicles →$34,584
Median Price
27
Median Days Listed
47
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Lakewood have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Difeo Kia charge?
Based on 6 verified out-the-door quotes from the past year, Difeo Kia charges $749 in dealer fees. Quoted add-ons average $160 when present. Difeo Kia earns Transparency Grade A (94/100).
Does Difeo Kia add dealer add-ons?
Difeo Kia adds an average of $160 in quoted add-ons when present. Quoted add-ons appeared on 3 of 6 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Difeo Kia a good dealership?
Difeo Kia has a transparency score of 94/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 6 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Difeo Kia?
CarEdge reviews Difeo Kia on 6 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (94/100), with dealer fees of $749 versus an NJ median of $799. Quoted add-ons appeared on 3 of 6 quotes in the past year.
Is Difeo Kia a transparent Kia dealer in Lakewood?
Yes. Difeo Kia holds CarEdge Transparency Grade A (94/100), based on 6 verified out-the-door quotes from the past year. That is well above average on dealer fees and add-ons.
How does Difeo Kia compare to other Kia dealers?
You can compare Difeo Kia's transparency score, dealer fees, and quoted add-ons against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in New York City, Best Kia Dealerships in New Jersey and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and New Jersey dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Difeo Kia in Lakewood, NJ, that has meant 6 verified OTD quotes from the past year across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 6 quotes from the past year (6 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
Let CarEdge handle this dealer
Our AI Buying Agent contacts the dealer for you, pushes for a real out-the-door price, and brings offers back for you to approve. Prefer a person? A Concierge runs the whole deal end to end.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.