A98/100
2026
Claimed

Ed Morse Honda earns an A.

One of the best Honda dealers in West Palm Beach. CarEdge Certified: an all-in out-the-door price up front and no surprise add-ons.

$999
Doc fee

$29 above FL avg

41
Verified quotes →

Price negotiated down on 7 cars

Strong confidenceWest Palm Beach, FLUpdated How we score dealersPart of Ed Morse Automotive Group

Location

West Palm Beach, FL

8 rated dealers within 30 miles · Open full map →

A98/100
2026
CarEdge Certified

Ed Morse Honda guarantees how this goes.

CarEdge Certified dealers are A-grade dealers who go further. Ed Morse Honda commits to the experience below and is verified by CarEdge every month.

  • All-in out-the-door price up frontYou see the full number before you visit. No fees that appear at signing.
  • No surprise add-onsNo mandatory add-ons or markups sprung on you in the finance office.
  • Fast, real answersActual numbers when you ask, not "come in and we will talk."
  • An honest, no-pressure experienceStraightforward and respectful, in and out, no games.

Every quote from this dealer comes on a verified CarEdge out-the-door worksheet, so the number you see is the number you pay.

The grade behind the badge is earned, never bought.

The full story

Why Ed Morse Honda earned this grade

Between December 2025 and October 2026, CarEdge negotiated or logged 41 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

4 things

Doc fee is in line with the market

At $999, their doc fee is within $29 of the FL average of $970. Not exceptional, but nothing to fight over.

Quoted add-ons are the exception

Only 5% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $67. Most shoppers here never see one.

Advertised pricing is largely honest

On average, the quoted price is only 1.2% above the listing — small enough to be fees, not markup games.

Shoppers who negotiated saved real money

Across 7 back-and-forth negotiations we tracked here, buyers saved an average of $1,719 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back:Nothing glaring. That's part of why they scored where they did.

41 verified OTD quotes from Ed Morse Honda

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

30 vehicle transactions — 41 individual quotes

2022 BMW X3

30iUsed2 quotes
$30,394
$999doc feeNo add-onsSaved $4,799
View 2 Quotes →

2026 Honda CR-V

EX-LNew
$37,900
$999doc feeNo add-ons
View Quote →

2026 Honda CR-V

EX-LNew3 quotes
$34,500
—doc feeNo add-onsSaved $3,598
View 3 Quotes →

2026 Honda CR-V

EX-LNew
$38,525
$999doc feeNo add-ons
View Quote →

2023 Ram Ram

Used
$42,648
$999doc feeNo add-ons
View Quote →

2023 Honda Accord

LXUsed
$23,998
$999doc feeNo add-ons
View Quote →

2026 Honda Civic

SportUsed
$29,275
$999doc feeNo add-ons
View Quote →

2026 Honda CR-V

Sport-LNew
$41,698
$999doc feeNo add-ons
View Quote →

2026 Honda CR-V

Sport-L3 quotes
$41,394
—doc feeNo add-onsSaved $806
View 3 Quotes →

2026 Honda Prologue

Elite
$47,999
$999doc feeNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
protection packageavg $1,377
2 quotes

At a Glance

Minimal dealer markup above listing price

Tips for Ed Morse Honda

  • 2 of 41 quotes included $2,754 in add-ons (Protection Package), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 41 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Ed Morse Honda charge?

Based on 41 verified out-the-door quotes collected by CarEdge, Ed Morse Honda charges a $999 documentation fee and averages $67 in dealer add-ons when present. Ed Morse Honda earns Transparency Grade A (98/100).

What is the doc fee at Ed Morse Honda?

Ed Morse Honda charges a typical documentation fee of $999. The FL average is $970. This is based on 41 verified OTD quotes in our database.

Does Ed Morse Honda add dealer add-ons?

Ed Morse Honda adds an average of $67 in dealer add-ons when present. Dealer add-ons appeared on 2 of 41 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Ed Morse Honda a good dealership?

Ed Morse Honda has a transparency score of 98/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 41 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Ed Morse Honda?

CarEdge reviews Ed Morse Honda on 41 verified out-the-door quotes, not star ratings. It earns transparency grade A (98/100), with a typical doc fee of $999 versus an FL average of $970. Dealer add-ons appeared on 2 of 41 recent quotes. Ed Morse Honda is CarEdge Certified.

Is Ed Morse Honda a transparent Honda dealer in West Palm Beach?

Yes. Ed Morse Honda holds CarEdge Transparency Grade A (98/100), based on 41 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

Is Ed Morse Honda CarEdge Certified?

Yes. Ed Morse Honda is CarEdge Certified. CarEdge Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal: an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience. CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.

How does Ed Morse Honda compare to other Honda dealers?

You can compare Ed Morse Honda's transparency score, doc fees, and add-on behavior against other Honda dealers using our comparison tool or by browsing Honda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Honda Dealerships in West Palm Beach, Best Honda Dealerships in Fort Lauderdale, Best Honda Dealerships in Florida and Best Honda Dealerships in the US rank Honda dealers on the same data.

Explore Honda and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Ed Morse Honda in West Palm Beach, FL, that has meant 41 verified OTD quotes across 7 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
97
Add-on Behavior (30%)
97
Price Accuracy (30%)
100
Data Quality (10%)
93

Doc Fee Comparison

This dealer$999
FL avg$970
National avg$404

Pulled 41 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.