Dealer Group
Ed Morse Automotive Group
51 locations across Arizona, Florida, Iowa, Illinois, Missouri, Oklahoma, Texas
Ed Morse Automotive Group operates 51 franchised locations across 7 states. This page rolls up 70 verified out-the-door quotes from 18 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
70 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 18 rated locations
56% of locations earned a B or better.
Key Insights
Transparency Score
Scores 79.9/100, 10.2 points below the national average of 90.1/100.
Add-on Frequency
26% of transactions include an add-on, 4% more often than the national average of 22%.
Listing-to-OTD Gap
Prices run 0.9% above listing on average, better than the national average of 370.0%.
Top performers in this group
Locations with D or below: 6 — Freedom Ford Greenville By Ed Morse, Ed Morse Cadillac Tampa, Ed Morse Ford St. Robert, +3 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Freedom Chrysler Dodge Jeep Ram Fiat By Ed Morse | Durant, OK | A | 100 | 1 | Chrysler | $489 | 0% |
| Ed Morse Chrysler Dodge Jeep Ram | Saint Robert, MO | A | 100 | 1 | Chrysler | $399 | 0% |
| Ed Morse Auto Group | Brandon, FL | A | 97.4 | 3 | — | $999 | 0% |
| Ed Morse Delray Toyota | Delray Beach, FL | A | 97.4 | 7 | Toyo | $999 | 0% |
| Ed Morse Hyundai | Sierra Vista, AZ | A | 96.7 | 3 | Hyundai | $200 | 0% |
| Ed Morse Chrysler Dodge Jeep Ram | Kewanee, IL | A | 95 | 2 | Chrysler | $150 | 0% |
| Ed Morse Sawgrass Cadillac | Sunrise, FL | A | 94.9 | 4 | Cadillac | $999 | 0% |
| Ed Morse Honda | West Palm Beach, FL | A | 93.2 | 13 | Honda | $999 | 23% |
| Freedom Chevrolet Fairfield By Ed Morse | Fairfield, TX | A | 90 | 1 | Chev | $0 | 0% |
| Ed Morse Chevrolet | California, MO | A | 90 | 2 | Chev | $0 | 0% |
Group locations
51 locations across Arizona, Florida, Iowa, Illinois, Missouri, Oklahoma, Texas