Dealer Group
Ed Morse Automotive Group
54 locations across Arizona, Florida, Iowa, Illinois, Missouri, Oklahoma, Texas
Ed Morse Automotive Group operates 54 franchised locations across 7 states. This page rolls up 80 verified out-the-door quotes from 16 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
80 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 16 rated locations
69% of locations earned a B or better.
Key Insights
Transparency Score
Scores 84/100, 7.1 points below the national average of 91.1/100.
Add-on Frequency
23% of transactions include an add-on, 4% more often than the national average of 19%.
Listing-to-OTD Gap
Prices run -0.1% above listing on average, better than the national average of 129.0%.
Top performers in this group
Locations with D or below: 3 — Ed Morse Ford St. Robert, Ed Morse Kia Rolla, Ed Morse Chevrolet Lebanon
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Freedom Chrysler Dodge Jeep Ram Fiat By Ed Morse | Durant, OK | A | 100 | 1 | Chrysler | $489 | 0% |
| Ed Morse Auto Group | Brandon, FL | A | 98 | 2 | — | $996 | 0% |
| Ed Morse Hyundai | Sierra Vista, AZ | A | 97 | 3 | Hyundai | $200 | 0% |
| Ed Morse Sawgrass Buick GMC | Sunrise, FL | A | 97 | 5 | Buick | $999 | 0% |
| Ed Morse Chrysler Dodge Jeep Ram | New Athens, IL | A | 97 | 3 | Chrysler | $233 | 0% |
| Ed Morse Honda | West Palm Beach, FL | A | 95 | 23 | Honda | $999 | 13% |
| Ed Morse Sawgrass Cadillac | Sunrise, FL | A | 95 | 7 | Cadillac | $999 | 0% |
| Ed Morse Delray Toyota | Delray Beach, FL | A | 92 | 7 | Toyo | $0 | 0% |
| Ed Morse Ford Sierra Vista | Sierra Vista, AZ | A | 90 | 4 | Ford | $596 | 50% |
| Freedom Chrysler Dodge Jeep Ram North By Ed Morse | Sherman, TX | A | 90 | 3 | Chrysler | $0 | 0% |
Group locations
54 locations across Arizona, Florida, Iowa, Illinois, Missouri, Oklahoma, Texas