Transparency Verdict
Horne Kia earns a D.
Proceed with caution.
High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.
Moderate confidence — based on 12 verified out-the-door quotes and 2 tracked negotiations · Gilbert, AZ
Collected Aug 20, 2025 – Apr 3, 2026 · Updated Apr 21, 2026
The full story
Why Horne Kia earned this grade
Between August 2025 and April 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingAdvertised pricing is largely honest
On average, the quoted price is only 2.0% above the listing — small enough to be fees, not markup games.
! Where to push back
2 thingsDoc fee is significantly inflated
$899 is $303 above the AZ average of $596. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Add-ons are baked into almost every deal
100% of quotes include dealer add-ons, averaging $1,698. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
Verified OTD quotes from Horne Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 12 individual quotes
Most Common Add-ons
At a Glance
Tips for Horne Kia
- Doc fee is $499 above national average. Ask if they'll match competitors or reduce it.
- This dealer often adds $9,115 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 633 vehicles →$31,048
Median Price
47
Median Days Listed
68
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Gilbert have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Horne Kia's doc fee?
Horne Kia charges a typical documentation fee of $899. The AZ average is $606. This is based on 12 verified OTD quotes in our database.
Does Horne Kia add mandatory add-ons?
Horne Kia adds an average of $9,115 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Horne Kia a good dealer?
Horne Kia has a transparency score of 61.2/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Horne Kia in Gilbert, AZ, that has meant 12 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 12 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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