C

Horne Kia earns a C.

Expect pushback on fees and add-ons. Shoppers who hold the line here save money.

$899
Doc fee

$315 above AZ avg

91%
Dealer add-ons

On 20 of 22 recent quotes

22
Verified quotes →

Price negotiated down on 5 cars

Strong confidenceGilbert, AZUpdated How we score dealers

Location

Gilbert, AZ

8 rated dealers within 30 miles · Open full map →

The full story

Why Horne Kia earned this grade

Between August 2025 and October 2026, CarEdge negotiated or logged 22 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $1,824 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

2 things

Doc fee is significantly inflated

$899 is $315 above the AZ average of $584. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Quoted add-ons show up on most deals

77% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $1,085. Plan on seeing them on your quote.

TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.

22 verified OTD quotes from Horne Kia

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

13 vehicle transactions — 22 individual quotes

2026 Kia Carnival

SXNew
$47,373
$899doc fee$699mandatory
View Quote →

2026 Kia K4

EXNew
$27,386
$899doc fee$699mandatory$899optional
View Quote →

2019 Hyundai Tucson

LimitedUsed3 quotes
$18,501
$899doc fee—Saved $3,197
View 3 Quotes →

2025 Kia Sorento

EXNew2 quotes
$49,734
$899doc fee—Saved $1,406
View 2 Quotes →

2026 Kia Carnival

SX PrestigeNew3 quotes
$59,241
$899doc fee—
View 3 Quotes →

2026 Kia Seltos

SNew2 quotes
$30,000
$899doc fee—Saved $164
View 2 Quotes →

2026 Kia Niro

$34,033
$899doc fee$1,897mandatory
View Quote →

2026 Kia Carnival

$53,816
$899doc fee$1,598mandatory
View Quote →

2024 Toyota RAV4

$33,300
$899doc fee$1,598mandatory
View Quote →

2023 Volkswagen Tiguan

Used
$25,945
$899doc fee$1,598mandatory
View Quote →

Most Common Add-ons

Optional — ask to remove
protection planavg $899
5 quotes
window tintavg $699
1 quote
optional accessories: (see menu)avg $1,997
1 quote
Quoted Add-ons
window tintavg $699
15 quotes
protection planavg $899
12 quotes
floor matsavg $299
3 quotes
maintenance planavg $1,699
1 quote

At a Glance

Minimal dealer markup above listing price
Doc fee ($899) is well above average ($584)

Tips for Horne Kia

  • Doc fee is $315 above AZ average. Ask if they'll match competitors or reduce it.
  • 17 of 22 quotes included $23,869 in add-ons (Window Tint, Protection Plan, Floor Mats), not marked optional.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.
  • 22 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Horne Kia charge?

Based on 22 verified out-the-door quotes collected by CarEdge, Horne Kia charges a $899 documentation fee and averages $1,085 in dealer add-ons when present. Horne Kia earns Transparency Grade C (74/100).

What is the doc fee at Horne Kia?

Horne Kia charges a typical documentation fee of $899. The AZ average is $584. This is based on 22 verified OTD quotes in our database.

Does Horne Kia add dealer add-ons?

Horne Kia adds an average of $1,085 in dealer add-ons when present. Dealer add-ons appeared on 20 of 22 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Horne Kia a good dealership?

Horne Kia has a transparency score of 74/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 22 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

What do reviews say about Horne Kia?

CarEdge reviews Horne Kia on 22 verified out-the-door quotes, not star ratings. It earns transparency grade C (74/100), with a typical doc fee of $899 versus an AZ average of $584. Dealer add-ons appeared on 20 of 22 recent quotes.

Is Horne Kia a transparent Kia dealer in Gilbert?

Horne Kia is about average. Horne Kia holds CarEdge Transparency Grade C (74/100), based on 22 verified out-the-door quotes. Compare its quotes with other Kia dealers nearby before you buy.

How does Horne Kia compare to other Kia dealers?

You can compare Horne Kia's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Phoenix, Best Kia Dealerships in Arizona and Best Kia Dealerships in the US rank Kia dealers on the same data.

Explore Kia and Arizona dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Horne Kia in Gilbert, AZ, that has meant 22 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
69
Add-on Behavior (30%)
44
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$899
AZ avg$584
National avg$404

Pulled 22 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

Let CarEdge negotiate

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.