Transparency Verdict
Horne Kia earns an F.
Early caution — limited data.
On the small number of verified deals we have so far, we observed significant fee, add-on, or markup concerns. This is an early read and the picture may shift as we collect more — get every number in writing.
Developing confidence — based on 3 verified out-the-door quotes and 1 tracked negotiation · Gilbert, AZ
Collected Aug 20, 2025 – May 8, 2026 · Updated Jul 3, 2026
The full story
Why Horne Kia earned this grade
Between August 2025 and May 2026, CarEdge negotiated or logged 15 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
! Where to push back
3 thingsDoc fee is significantly inflated
$899 is $310 above the AZ average of $589. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Add-ons are baked into almost every deal
100% of quotes include dealer add-ons, averaging $1,132. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
Listing price and real price disagree
Quoted prices run 8.3% above the advertised listing — roughly $2,905 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
3 verified OTD quotes from Horne Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 3 individual quotes
Most Common Add-ons
At a Glance
Tips for Horne Kia
- Doc fee is $499 above national average. Ask if they'll match competitors or reduce it.
- This dealer often adds $7,638 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Low-rated dealer. Get everything in writing. Ask for an itemized OTD quote before visiting.
- Dealer markup is 8% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
Nearby Rated Dealers
These dealers near Gilbert have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Horne Kia's doc fee?
Horne Kia charges a typical documentation fee of $899. The AZ average is $589. This is based on 15 verified OTD quotes in our database.
Does Horne Kia add mandatory add-ons?
Horne Kia adds an average of $7,638 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Horne Kia a good dealer?
Horne Kia has a transparency score of 47.4/100, earning a Grade F. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 15 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Horne Kia in Gilbert, AZ, that has meant 15 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to F.
Doc Fee Comparison
Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Bring real numbers to this dealership
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