Transparency Verdict
Horne Kia earns a D.
Proceed with caution.
High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.
Strong confidence — based on 25 verified out-the-door quotes and 5 tracked negotiations · Gilbert, AZ
Collected Aug 20, 2025 – Sep 4, 2026 · Updated Sep 4, 2026
The full story
Why Horne Kia earned this grade
Between August 2025 and September 2026, CarEdge negotiated or logged 25 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingShoppers who negotiated saved real money
Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $1,824 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
3 thingsDoc fee is significantly inflated
$899 is $334 above the AZ average of $565. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Add-ons are baked into almost every deal
76% of quotes include add-ons the buyer couldn't remove, averaging $1,551. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything, and ask them to justify every "required" charge in writing.
The listing isn't quite the price
Quoted prices run about 5.2% above the advertised listing. On a $35,000 vehicle that's roughly $1,820 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
25 verified OTD quotes from Horne Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
12 vehicle transactions — 25 individual quotes
2026 Kia Carnival
Most Common Add-ons
At a Glance
Tips for Horne Kia
- Doc fee is $495 above national average. Ask if they'll match competitors or reduce it.
- This dealer often adds $4,739 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Dealer markup is only +5% above listing (excluding taxes). This dealer keeps their fees minimal.
- 25 quotes analyzed. This score is based on solid data.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 866 vehicles →$32,030
Median Price
50
Median Days Listed
90
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Gilbert have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Horne Kia charge?
Based on 25 verified out-the-door quotes collected by CarEdge, Horne Kia charges a $899 documentation fee and averages $4,739 in dealer add-ons when present. Horne Kia earns Transparency Grade D (62/100).
What is Horne Kia's doc fee?
Horne Kia charges a typical documentation fee of $899. The AZ average is $565. This is based on 25 verified OTD quotes in our database.
Does Horne Kia add mandatory add-ons?
Horne Kia adds an average of $4,739 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Horne Kia a good dealer?
Horne Kia has a transparency score of 62/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 25 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
Explore Kia and Arizona dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Horne Kia in Gilbert, AZ, that has meant 25 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 25 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.