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Land Rover Downtown Salt Lake earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $449
- Doc fee
- 25%
- Dealer add-ons
$9 above UT avg
On 3 of 12 recent quotes
Moderate confidenceSalt Lake City, UTUpdated How we score dealersPart of Ken Garff Automotive Group
The full story
Why Land Rover Downtown Salt Lake earned this grade
Between July 2025 and July 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
4 thingsDoc fee is in line with the market
At $449, their doc fee is within $9 of the UT average of $440. Not exceptional, but nothing to fight over.
Quoted add-ons are the exception
Only 25% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $442. Most shoppers here never see one.
Advertised pricing is largely honest
On average, the quoted price is only 1.9% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $3,721 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
12 verified OTD quotes from Land Rover Downtown Salt Lake
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
6 vehicle transactions — 12 individual quotes
2026 Ram 3500
2024 Land Rover Defender
Most Common Add-ons
At a Glance
Tips for Land Rover Downtown Salt Lake
- 3 of 12 quotes included $5,300 in add-ons (Paint Protection, Protection Plan, Accessories), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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Frequently Asked Questions
What fees does Land Rover Downtown Salt Lake charge?
Based on 12 verified out-the-door quotes collected by CarEdge, Land Rover Downtown Salt Lake charges a $449 documentation fee and averages $442 in dealer add-ons when present. Land Rover Downtown Salt Lake earns Transparency Grade A (94/100).
What is the doc fee at Land Rover Downtown Salt Lake?
Land Rover Downtown Salt Lake charges a typical documentation fee of $449. The UT average is $440. This is based on 12 verified OTD quotes in our database.
Does Land Rover Downtown Salt Lake add dealer add-ons?
Land Rover Downtown Salt Lake adds an average of $442 in dealer add-ons when present. Dealer add-ons appeared on 3 of 12 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Land Rover Downtown Salt Lake a good dealership?
Land Rover Downtown Salt Lake has a transparency score of 94/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Land Rover Downtown Salt Lake?
CarEdge reviews Land Rover Downtown Salt Lake on 12 verified out-the-door quotes, not star ratings. It earns transparency grade A (94/100), with a typical doc fee of $449 versus a UT average of $440. Dealer add-ons appeared on 3 of 12 recent quotes.
Is Land Rover Downtown Salt Lake a transparent Land Rover dealer in Salt Lake City?
Yes. Land Rover Downtown Salt Lake holds CarEdge Transparency Grade A (94/100), based on 12 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Land Rover Downtown Salt Lake compare to other Land Rover dealers?
You can compare Land Rover Downtown Salt Lake's transparency score, doc fees, and add-on behavior against other Land Rover dealers using our comparison tool or by browsing Land Rover dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guide Best Land Rover Dealerships in the US ranks Land Rover dealers on the same data.
Explore Land Rover and Utah dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Land Rover Downtown Salt Lake in Salt Lake City, UT, that has meant 12 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 12 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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