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C

Kerry Mazda of Florence earns a C.

Expect pushback on fees and add-ons. Shoppers who hold the line here save money.

$399
Doc fee

$200 below KY avg

100%
Dealer add-ons

On 6 of 6 recent quotes

6
Verified quotes →

Price negotiated down on 2 cars

Developing confidenceFlorence, KYUpdated How we score dealersPart of Kerry Automotive Group

Location

Florence, KY

8 rated dealers within 30 miles · Open full map →

The full story

Why Kerry Mazda of Florence earned this grade

Between October 2025 and March 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Doc fee is genuinely reasonable

$399 is $200 below the KY average of $599. That's money you keep — most dealers in their market charge more.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back

1 thing

Quoted add-ons show up on most deals

100% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $698. Plan on seeing them on your quote.

TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.

6 verified OTD quotes from Kerry Mazda of Florence

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

4 vehicle transactions — 6 individual quotes

2026 Mazda CX-50

2.5 Turbo Premium PlusNew2 quotes
$46,000
$399doc fee$698mandatorySaved $1,560
View 2 Quotes →

2026 Mazda Mazda3

2.5 S Select SportNew
$28,000
$399doc fee$698mandatory
View Quote →

2025 Mazda CX-5

2.5 S Premium PlusNew
$37,282
$399doc fee$698mandatory
View Quote →

2025 Mazda CX-5

2.5 S Premium PlusNew2 quotes
$37,282
$399doc fee$698mandatorySaved $218
View 2 Quotes →

Most Common Add-ons

Quoted Add-ons
vin etchavg $199
6 quotes
theft protectionavg $499
6 quotes

At a Glance

Doc fee ($399) is at or below average
Minimal dealer markup above listing price

Tips for Kerry Mazda of Florence

  • 6 of 6 quotes included $4,188 in add-ons (VIN Etch, Theft Protection), not marked optional.
  • Doc fee ($399) is at or below KY average. One less thing to negotiate.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Kerry Mazda of Florence charge?

Based on 6 verified out-the-door quotes collected by CarEdge, Kerry Mazda of Florence charges a $399 documentation fee and averages $698 in dealer add-ons when present. Kerry Mazda of Florence earns Transparency Grade C (79/100).

What is the doc fee at Kerry Mazda of Florence?

Kerry Mazda of Florence charges a typical documentation fee of $399. The KY average is $599. This is based on 6 verified OTD quotes in our database.

Does Kerry Mazda of Florence add dealer add-ons?

Kerry Mazda of Florence adds an average of $698 in dealer add-ons when present. Dealer add-ons appeared on 6 of 6 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Kerry Mazda of Florence a good dealership?

Kerry Mazda of Florence has a transparency score of 79/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

What do reviews say about Kerry Mazda of Florence?

CarEdge reviews Kerry Mazda of Florence on 6 verified out-the-door quotes, not star ratings. It earns transparency grade C (79/100), with a typical doc fee of $399 versus a KY average of $599. Dealer add-ons appeared on 6 of 6 recent quotes.

Is Kerry Mazda of Florence a transparent Mazda dealer in Florence?

Kerry Mazda of Florence is about average. Kerry Mazda of Florence holds CarEdge Transparency Grade C (79/100), based on 6 verified out-the-door quotes. Compare its quotes with other Mazda dealers nearby before you buy.

How does Kerry Mazda of Florence compare to other Mazda dealers?

You can compare Kerry Mazda of Florence's transparency score, doc fees, and add-on behavior against other Mazda dealers using our comparison tool or by browsing Mazda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Mazda Dealerships in Cincinnati and Best Mazda Dealerships in the US rank Mazda dealers on the same data.

Explore Mazda and Kentucky dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Kerry Mazda of Florence in Florence, KY, that has meant 6 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
100
Add-on Behavior (30%)
30
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$399
KY avg$599
National avg$404

Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.